Time management isn't easy when you work in ecommerce. Between having to deal with orders, invoices, shipping, content syndication to marketplaces, managing your teams, and then your product data, there are a few time-eaters.
But the biggest one of all has got to be managing your data.
Apart from it being a daunting task that no one particularly enjoys doing, it can end up taking up time that you could use for something else within the business.
This is why PIM software is so helpful.
A PIM that can help you manage and automate your product information is important. It stores your data, so you don’t have to worry about spreadsheets or Dropbox folders any longer. Let’s look at the common product data time eaters you're possibly struggling with, and how they can be easily solved with a PIM tool.
1. Manual product handling is slowing you down
Content is the backbone of your ecommerce store, so keeping track, updating, and managing it needs to be prioritized. But, how do you prioritize a not-so-fun task?
Usually, it’s left for the last minute, which means that it’s not done carefully, leading to tons of errors and outdated information. Those two things are what may be causing you to lose sales from your web store, which is, of course, what you don’t want. This is where you'll see the importance of having an efficient product database that is centralized and easily accessible to everyone.
Having a PIM ensures that your content is properly stored. This means that all your long and short product descriptions, high-resolution images and videos, SKU’s, categories, prices, sizing, and more, are all safely saved in the PIM. When everything is together, anyone from marketing to sales or warehouse management has access to one portal with all the information they may need.
Data management is not a one-man task; it should be a collaborative effort. Collaboration has been made easier with a PIM, so you don’t have to worry about forgetting to give someone access to a spreadsheet, having missing information, or only noticing an error when it’s already printed in your latest sales catalog. This data management tool means all hands on deck, leaving you and your team one step ahead of any mistakes. You can catch any red flags in advance, and who wouldn’t want that? Save time and your bottom line with a central source of truth.
2. Your marketplace selling could be faster
Whether you only have your web store and are considering branching out to different channels or you already have your products on Amazon, for instance, managing all your information in spreadsheets is a disaster waiting to happen.
Trust us when we say that spreadsheets are really bad for data and can impact your sales. When you want to integrate to various channels, you need to ensure your content is well-written, error-free and that it helps you improve your organic search rankings. To do that, you need to have keyword-rich product content.
Apart from SEO helping you to rank, you need your potential (and existing) customers to see your product first. Product listing optimization plays a crucial role in whether or not that becomes a sale. (Just because you're on the first page, it doesn't mean the sale is in the bag. It's what in the listing that's game-changing.)
According to this article, 87% of shoppers rate product content extremely or very important when shopping online. 50% have returned an item they've purchased due to unhappiness because it didn't match the product description. That's huge!
The information you provide is what’s most important. If your content is outdated, incorrect, filled with errors, or it gives customers the bare minimum and leaves them wondering whether this is the right purchase, you can forget about turning that into a sale (or even a valuable returning customer). This applies when they’re on your web store but especially when they’re purchasing through channels.
All of your competitors are in the same place, and it's survival of the fittest. The fittest being the one with the correct and interesting information. As you know, channels like Etsy, Walmart, or Facebook Marketplace have their own rules and regulations for what’s being sold through them. Without a product data management tool like Plytix, you’d need an additional spreadsheet to manage your feed with unique information for each channel. Managing one spreadsheet is already enough, so why put yourself in a position of having to manage more?
It’s best to have a PIM database so you can automate a feed that meets their regulatory requirements while working on multiple other feeds at the same time. All you and your team would have to do is select the products and attributes for the specific channel, and Plytix will automatically generate the shopping feed for you. This not only saves you time, but it leaves no, or very little, room for mistakes. Now, you can focus on finding customers on these channels and bringing in sales.
3. Sharing online product catalogs is becoming a pain
When you’re juggling customers who want to see what you have to offer or clients that need to share information with resellers, sharing ecatalogs can be a pain.
Firstly, on top of all the responsibilities you have, you need to create a product catalog that is appealing and has the correct information. If you’re a small business, you may not have a big design or creative team to manage this, but it doesn’t mean it isn’t doable. With a product information management (PIM) system like ours, you can make use of the Brand Portals. This feature helps you design, create and distribute your catalog within the PIM, where all your product data is already sitting. Can you see how much time you would have saved already?
You can easily customize it to match your brand identity as it has different fonts, colors, and more other options to help you achieve that. You will always be aware of what you share with your distributors, resellers, internally, or even to a customer. Your customers can have immediate access to your latest products, where they can place orders. Because it's automated in the PIM, all the changes or updates you make will be updated in real-time and on the link you've shared with customers and distributors. There will be no back and forth, giving you more free time yet ensuring you are pushing sales, which is a winning combination.
Work smarter, not harder with Plytix
Anything that is time-consuming is bad for business.
Instead, you can spend that time coming up with new products, updating your content to pull customers in, improving your SEO efforts through various channels, and finding ways to improve sales. Ecommerce is a fast-paced and fast-growing industry, and to capitalize and ensure sales and business growth; you need the right tool. Get started with PIM for ecommerce and speak to an expert today!