Shopify is an excellent tool when a business wants to create an ecommerce store. Setting things up is fairly simple, and you do not need to be a coding expert to get a professional looking store with minimal fuss.
And everything that you might need is there – from your product pages, through to a payment gateway. It is all secure, the brand itself is very well trusted, and you can have your Shopify ecommerce platform up and running in next to no time.
It is perfect for the business just starting out. Especially if it cannot afford expensive custom web design alternatives.
But is it just for startups? Can it grow with a business or will you have to scrap it for something more scalable as you grow?
It might surprise you to learn that a lot of big brands also run Shopify stores. Brands like Red Bull, Tesla, and Penguin Books are just of a few of the large corporates that are using the ecommerce solution.
What makes it so attractive to big businesses as well is the ease with which it can be used. It is a fully functional platform that works well, is secure, and loads fast. If you start with Shopify's basic plan, there is room to grow by implementing their Shopify Plus ecommerce platform. This version of Shopify is positioned to cater to a high-traffic, high-demand retail business.
Among the benefits is the stability during traffic spikes, integrated order management and fulfillment, localization, ecommerce automation (Shopify Flow and other apps), and the ability to manage multichannel sales.
One of the cool bits of the multichannel management is a built-in functionality that allows businesses to add a “Buy Now” button just about anywhere they like. This functionality alone is one of the top reasons that Shopify is great for boosting your business. It makes it possible to fully integrate social commerce – you can post pictures of your product range on your social media pages, and people can buy directly from there.
The same applies to your actual website, blog posts, email marketing, etc. The advantage is that it makes the actual purchasing a lot easier to complete. It makes things run more smoothly and gives clients less of a chance to change their minds.
And don't underestimate how powerful this can be. Think about how Amazon boosted its sales by instituting a one-click purchase option. If we are being honest, how much time does it actually save? A couple of minutes?
But its value is more that it creates the perception that things are a lot easier. It reduces some of the efforts that a potential client has to make regarding the purchase.
Shopify offers a range of built-in tools that make it easy to produce a highly functional and extremely good looking website, and then to promote it. The company is also quite innovative when it comes to creating sales opportunities.
Shopify also offers merchants the opportunity to use its point of sales systems via iPad in brick and mortar stores, and recently launched its credit card readers.
You get top-notch security, a site that loads really fast, and access to tools that make marketing a breeze. Considering what you are getting, it is quite a low cost, high feature option. Not sure if Shopify or Shopify Plus is right for you? This comparison is a great place to start.
Is it any wonder then that small and big businesses can and do benefit by using Shopify?