You’ve upgraded to Shopify Plus, and you’re ready to hit the ground running. You can’t wait to launch into multichannel commerce—but you’re still manually processing your content in Shopify? Ugh. You’re eager to explore Plus’s features, but you have to deal with the same ol’ data frustrations you wish you’d left behind.
Well, thank goodness for Plytix.
We’ve saved clients hundreds of hours (and sanity) in this regard.
Creating rich, Shopify-ready content takes time.
If you’re spending, on average, 80% of your day preparing your Shopify CSV template, how much time are you really dedicating to your store(s)? Why make information management a headache when a PIM can solve these challenges for you? Here are common data frustrations Plytix has helped brands overcome.
1.) Lack of uniformity in product information
In this industry, companies need to differentiate using rich product content. This builds trust and loyalty with your customers and encourages them to take action.
Without the correct tools to streamline and deliver accurate content, it becomes a rushed job—one that customers pick up on. Inconsistencies in product information, for example, poor-quality images, or outdated pricing or availability, will drive customers away from your store. They will lose confidence in your brand, and this will affect your website traffic, sales, brand reputation, and much more.
By adopting a third-party solution such as PIM, you can simply manage all product information in one central location. This makes it easier for you to optimize, edit, and enrich content before importing it to your store. Once everything is uploaded to your Shopify store, you can use PIM software to tweak product content in real-time and automate updates directly to your store.
2.) Poor quality and size of images
You need your storefront to look as professional as possible. And it’s no surprise that differently-shaped images will influence that. The frustration with Shopify is that when you upload images, they aren’t automatically re-cropped to a suitable size. This will need to be done manually. While you can overcome this by editing your images before uploading, it (again) becomes a time-consuming task when you’re working with 100s or even 1000s of products. Fortunately, in Plytix, you can store and manage multiple visual assets. For an affordable price, you can resize as many images as you want, in bulk, using computed attributes. You can also format them for any channel you wish to syndicate your content to.
3.) The dreaded CSV template import
Without a PIM, updating your store with new products means filling out and preparing new Shopify templates. It’s not uncommon that ecommerce managers dread this task because it’s tedious and mundane. Not to mention, the import system in Shopify can be sensitive at times. Often, it spits out errors and rejects product CSV templates due to typos or incomplete data in certain fields.
Once your feed is uploaded, you’ll see how many of the required fields are more related to logistics than product information. This means you’ll need to enrich content or bulk edit where relevant, manually. Another frustration is how Shopify does not have a roll-back function. You can lose information if it’s not backed up.
If you import your content into Plytix PIM once, you’ll never have to do it again. Here, you can optimize content and automatically process a Shopify feed with the latest updates. We’ll even let you know when your content is 100% ready. Our completeness tracking provides insight into the readiness of your content.
4.) SEO limitations for product content
Content and product listing optimization play a key role in the performance of your Shopify store(s). While the platform has built-in functionalities that cover the basics of SEO, it doesn’t mean that you can rely on these functions alone to rank in Google for search and discovery. With a PIM, you can improve the existing store structure that Shopify Plus provides with strong architectured product taxonomy. This, from an SEO perspective, focuses on content collections and tags, using keywords and phrases with high search intent. Based on this information, you can easily optimize content at scale for search engines and any other channel.
All content, including SEO descriptions, metadata, images, videos, and more, can be stored in the PIM. You can also use your product's performance analytics to tweak your content in real-time, to better support your customers’ needs.
5.) Content for multiple channels in multiple languages
One of the many reasons why companies upgrade to Plus is scalability. You can expand your business offerings to more local and international markets—this will allow you to service more customers in different languages and currencies. You can also open more than one Shopify store and sell across many channels.
Along with these opportunities comes extra admin to support the transition. With the right tools and apps, you can literally sell everywhere. But without, you’ll struggle to get your products to market fast(er) with all the workarounds.
In our Product Information Management system, you can store unlimited amounts of product information in English, and translate data to a host of other languages using computed attributes. Then, you can edit, optimize and distribute that exact same content to multiple channels or storefronts in minutes. How convenient? By cutting the manual process in half, you can (finally) focus on selling on more channels and delivering a multichannel customer experience.
Get your content up to scratch with PIM
Product information is the holy grail of ecommerce success. You will continue to face challenges if you don’t invest in the details that drive traffic and conversions.
PIMs have helped many teams manage and store complex data for years. Users can work together and collaborate on data on and offline. Everything you need is available in one place—a single source of truth for consistent, accurate data.
To get started with Plytix for Shopify, book a meeting with our sales team to find out how PIM can drive better performance for your store(s)!
Until then, unlock our secrets to multichannel success!