Tips For Finding a Product Content Syndication Partner—A Guide For SMBs

Tips For Finding a Product Content Syndication Partner—A Guide For SMBs

September 30, 2021 | by Simamkele Matuntuta

So you're omnipresent and accessible on every sales channel? Great. You've set a strong foundation for growing your online business. But it doesn't stop there. 

Running an ecommerce business comes with its own set of challenges. And the biggest one of all is Product Information Management. Finding an organized data process is also a headache, which is where a syndication partner comes in. 

How to choose the right syndication tool 

A quick search for a product content syndication tool leads to a list of different Product Information Management (PIM) systemsmany with complex functionalities and hefty price tags. Fortunately, our PIM, Plytix, is as straightforward as it gets. To us, SMBs deserve to operate on the same playground as the big guys without having to pay an exorbitant price for it.

The right product content syndication software needs to offer your business:

1. Simplified data-capturing and validation processes 

Because each sales channel has its own unique requirements, it’s important for a syndication tool to let you capture data and adjust content according to the channel needs without starting from scratch. It also needs to have a validation function that identifies errors and missing information to save you time from sending out information that will be rejected. It’s only human to make mistakes, but a PIM system doesn’t let you suffer the consequences. It helps you spot the mistakes immediately and correct them before you distribute content. 

2. Optimized and enriched product content 

For content to drive traffic, engagement, and sales, it needs to be enriched and optimized to 1.) resonate with the targeted audience 2.) rank high on search engines, comparison shopping engines (CSEs), and product search results on marketplaces. The software you choose should help you perform these tasks without breaking a sweat. It should also house every bit of information you need to be competitive online. We all know that no spreadsheet is made for product content optimization, but Plytix, for example, is specifically designed for this. It helps you perfect your content according to your customers' expectations.

3. Available sales channels integration

Beyond making sure that your content is rich enough to convert, you need a listing management solution that can be integrated with a variety of sales channels.

Yes, your products already exist on certain channels, but the more you expand your portfolio, the harder it gets to sync information and maintain a consistent brand experience across all. Even more so if you’re stuck with manual entry.

The ideal tool should support your growth and allow you to scale fast. It should streamline the distribution process and ensures that you spend your time selling. 

4. User-friendly data export capabilities 

Exporting data shouldn’t be a nightmare. So, you need a tool that makes your job easier, not harder. It should be flexible and allow you to export in minutes, not hours. Plytix allows you to quickly export product data in any format you’re required to submit in; whether it’s CSV, XLSX, or PDF format, we’ve got you covered. And, you won’t have to worry about needing experience with data exports, it’s a straightforward process that you can master in just a few minutes. 

The answer to your content syndication needs: PIM

Online shoppers have high expectations when it comes to product information. They expect it to be readily available wherever they are, and it’s up to you to ensure that they get the right information at every touchpoint. The last thing you want to do is sabotage your multichannel success due to bad product content.

With PIM software like ours, your content can easily be captured, optimized, enriched, and organized. It ensures that you’re not missing any important information as it has data completion functionality that validates data readiness.

Our tool makes marketplace integration easier as it allows you to distribute tailored information to all sales channels you sell from. Just select the products and relevant attributes for the channel, and we will generate the feed for you. When you need to update product information in real-time, edit it once in the application, and the changes will reflect automatically in feeds with little effort. 

Choosing the right PIM for your ecommerce syndication needs can change the trajectory of your multichannel commerce journey. So, if you’re still unsure as to exactly how PIM can help you win at multichannel selling, connect with our friendly sales team, and they’ll walk you through everything you need to know. 

Download of FREE ebook to unlock our tips to multichannel commerce success!

Simamkele Matuntuta

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