Ecommerce Performance Analytics

November 6, 2020 | by Emma Kobylenski

Intro to Ecommerce Analytics: What they are, what tools are out there, and how to use them

Ecommerce analytics is the systematic collection and analysis of data points that relate to your sales and product performance online. These data points, when analyzed together over time, help you understand your customers' behavior and how you can optimize your points of sale.

PIM Features for Modern Brands

May 19, 2020 | by Christina Marfice

8 Must-Have PIM Features for Modern Brands

Retailers have a lot of options when it comes to choosing a PIM solution. These must-have features will help narrow down the field.

How to Aggregate & Analyze Product Data to Improve Sales

May 14, 2020 | by Christina Marfice

How to Aggregate & Analyze Product Data to Improve Sales

Product data is a hidden weapon retailers can use to understand their customers’ wants and needs. But, it needs to be aggregated and analyzed. Here’s how.

Revenue Optimization: A Data-Driven Guide to Selling More

October 8, 2019 | by Tina Eaton

Revenue Optimization: A Data-Driven Guide to Selling More

The ultimate guide to leveraging customer data to boost retention, acquisition, personalization, website usability, and product listings.

The Case of the 300-Million-Dollar Button

September 10, 2019 | by Tina Eaton

The Case of the 300-Million-Dollar Button

Three tactics any ecommerce business can use to improve UX, generate conversions, and start writing their own multi-million-dollar fate.

PIM Requirements

June 25, 2019 | by Tina Eaton

PIM Requirements: How to Choose the Right Tool for Your Brand

This practical guide is to help you determine whether it’s time to adopt a product information management solution and choose the one for your brand.

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February 5, 2019 | by Tina Eaton

Sellbrite Alternatives: Products That Offer the Same Functionality

Online retailers are attaching as many as 200 attributes to every single products, needing a multichannel software to stay in control of your products.

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January 25, 2019 | by Tina Eaton

The Guide to Product Analytics: How to Measure & Optimize Online Sales

Product analytics gives you a robust view of shoppers and customers to help you uncover who they are and what you can do to keep them. 

Omnichannel Analytics for eCommerce How to Deploy & Track Products Across Every Channel_hero

January 11, 2019 | by Tina Eaton

How to Use Omnichannel Analytics to Deploy and Track Products

Get competitive. Win awesome customers. Do it all with the only omnichannel analytics-enabled PIM, Plytix.

Top Google Analytics Alternatives for Ecommerce_Hero

January 8, 2019 | by Tina Eaton

Top Google Analytics Alternatives for Ecommerce

Adopt a Google Analytics alternative and boost ecommerce productivity with an easy-to-use tool that doesn’t compromise your shoppers’ privacy

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December 11, 2018 | by Tina Eaton

Be Omnichannel or Be Nothing

Exploring the benefits and ROI of going omnichannel as well as a case study and a hot tip to help you go all-in while maintaining your sanity.

Product Attributes: What Consumers Want to Know and How to Give It to Them

December 5, 2018 | by Tina Eaton

Product Attributes: What Consumers Want to Know

Here’s how to figure out which product attributes matter to shoppers and how to give them what they want in an omnicommerce world.