Multichannel Attribution for Ecommerce

August 18, 2020 | by Christina Marfice

Multichannel Attribution for Ecommerce

This step-by-step guide answers all your attribution questions — and reveals the one tool you need for simple multichannel attribution.

How to Aggregate & Analyze Product Data to Improve Sales

May 14, 2020 | by Christina Marfice

How to Aggregate & Analyze Product Data to Improve Sales

Product data is a hidden weapon retailers can use to understand their customers’ wants and needs. But, it needs to be aggregated and analyzed. Here’s how.

Revenue Optimization: A Data-Driven Guide to Selling More

October 8, 2019 | by Tina Eaton

Revenue Optimization: A Data-Driven Guide to Selling More

The ultimate guide to leveraging customer data to boost retention, acquisition, personalization, website usability, and product listings.

The Case of the 300-Million-Dollar Button

September 10, 2019 | by Tina Eaton

The Case of the 300-Million-Dollar Button

Three tactics any ecommerce business can use to improve UX, generate conversions, and start writing their own multi-million-dollar fate.

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January 25, 2019 | by Tina Eaton

The Guide to Product Analytics: How to Measure & Optimize Online Sales

Product analytics gives you a robust view of shoppers and customers to help you uncover who they are and what you can do to keep them. 

Omnichannel Analytics for eCommerce How to Deploy & Track Products Across Every Channel_hero

January 11, 2019 | by Tina Eaton

How to Use Omnichannel Analytics to Deploy and Track Products

Get competitive. Win awesome customers. Do it all with the only omnichannel analytics-enabled PIM, Plytix.

Top Google Analytics Alternatives for Ecommerce_Hero

January 8, 2019 | by Tina Eaton

Top Google Analytics Alternatives for Ecommerce

Adopt a Google Analytics alternative and boost ecommerce productivity with an easy-to-use tool that doesn’t compromise your shoppers’ privacy

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December 11, 2018 | by Tina Eaton

Be Omnichannel or Be Nothing

Exploring the benefits and ROI of going omnichannel as well as a case study and a hot tip to help you go all-in while maintaining your sanity.

Product Attributes: What Consumers Want to Know and How to Give It to Them

December 5, 2018 | by Tina Eaton

Product Attributes: What Consumers Want to Know

Here’s how to figure out which product attributes matter to shoppers and how to give them what they want in an omnicommerce world.

Marketplaces

December 1, 2018 | by Tina Eaton

Shopping Feed Management: A Guide to Maintaining Your Products

Retail brands spend way too much time managing shopping feeds data. Here’s how to make the process less crazy—and more scientific.

data entry

November 28, 2018 | by Tina Eaton

Ecommerce Data Entry Doesn't Need to Be a Full-Time Job

Product content management is a full-time job. Here are 4 ways PIM software streamlines product management to drastically reduce returns.

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November 20, 2018 | by Tina Eaton

The Ultimate PIM Buyer's Guide 2019: How to Select the Right System

This guide from Plytix is for online brands and retailers who are ready to adopt game-changing product management software and level up their business.