Beginner’s Guide to Google Manufacturer Center

November 8, 2018 | by Tina Eaton

Google Manufacturer Center for Beginners: What it Is, How it Works, and How to Get Started

Learn what sets Google Manufacturer Center apart from other Google products, what it offers for everyone from manufacturers to shoppers, how it works, and how Plytix can help you realize its value in record time.


October 23, 2018 | by Tyler Hakes

Ecommerce Optimization: The 5-Step Framework for Optimizing Conversions & Revenue

A step-by-step guide for optimizing each piece of your ecommerce shopping experience. From the product listing to the photos and the checkout, every step matters.

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September 17, 2018 | by Dana Schwartz

How to easily increase sales with ecommerce analytics

Looking to improve your sales? Having a tough time figuring out what e-commerce analytics is? Not sure where to start? Start here! We’re giving you a basic breakdown of the top things you need to be paying attention to when it comes to improving sales with e-commerce analytics. We know, it can be tough, but with just a few tips and tricks you’ll be amazed at how big of a difference you can make your online sales.


August 14, 2017 | by Emma Kobylenski

The high cost of small product data mistakes in retail

Product data errors cause headaches all over the supply chain. The smallest errors and gaps in information can have big repercussions. Some quickly and silently eat away at your bottom line.


October 7, 2016 | by Emma Kobylenski

Product performance metrics and what they reveal about your web store

The end goal is conversion optimization and positive customer experience. Here are just some of the ways you can use product performance metrics in your store.

August 22, 2016 | by Emma Kobylenski

Adopt ecommerce analytics before Black Friday. Here's why

If you have been considering adopting an ecommerce analytics strategy, you should get going. The biggest sales days of the year are coming for online purchases and you need to be ready.

June 23, 2016 | by Guest Writer

How can analytics make your products more successful?

Use web analytics to increase product sales and get more data on customer behavior, but many companies don't use them. Here are a few ways you can take advantage of this gold mine of information.

February 22, 2016 | by Emma Kobylenski

Fill the gaps in your ecommerce data with third party product analytics

Having a complete set of data is key to decision making and product management. Stop working with blind spots in your ecommerce data. Start tracking products across online channels for full visibility

December 10, 2015 | by Morten Poulsen

Is it time for more specialised analytics tools?

The online space has matured to such degree that it’s difficult to believe that a one-size fits all analytics tool can cover all the different needs out there. But how do you pick the right one for yo