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September 5, 2017 | by Connor Mora

Highsnobiety proves a fresh take on product content can win over bored consumers

Highsnobiety has found a cure to your consumer boredom with a subtle strategy of fresh, relevant and unique product content that keeps you coming back for more.


August 21, 2017 | by Connor Mora

Burgers, Scampi and Martinis: How shoe brands are strategically positioning for market share

Big brands seem to be dominating the footwear market, but strategic niche identification is helping small brands remain competitive and boost market share.


September 1, 2016 | by Emma Kobylenski

How to slash your product content workflow in half - [Case Study]

Most brands deal with a clumsy workflow when it comes to product content. See how one furniture design company cut their workflow in half in this case study.


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July 26, 2016 | by Emma Kobylenski

How to use contextualization for unforgettable customer experiences: Learning from MM.LaFleur

Contextualization of customers makes all the difference. New York based fashion startup MM.La Fleur has made it their mission to provide better experiences...


June 7, 2016 | by Emma Kobylenski

4 fashion companies with awesome brand identities

When it comes to e-commerce, some brands just kick ass. Here are some of our favorite fashion brands who do more than just sell awesome products and how you can too.


March 29, 2016 | by Emma Kobylenski

Creating engaging content for ecommerce: Q&A with Waremakers

Creating exclusive, engaging content that will speak to your consumers is an essential part of any content strategy and Waremakers knows how to do it best. Check out this Q&A with Waremakers co-founde