A spotlight on four different brands that are fighting the good fight against Amazon—and key takeaways you can use to replicate their success.
Bringing your sports brand marketing into the digital age? Use these strategies to up your page views, increase sales, and better your bottom line.
The familiarity principle is the key to increasing customer loyalty before they even buy your products. Here’s how to write descriptions that convert.
Industrial product marketing isn’t all that different from marketing other kinds of products. How to design You still effective marketing campaigns.
How furniture companies can increase sales by developing a marketing strategy that takes advantage of a product information management system.
What product experience management (PxM) means, the many aspects of ecommerce that it includes, and why it won’t replace the need for a great PIM platform.