Retail Brands Thrive in the Era of Amazon

October 10, 2019 | by Tina Eaton

David vs Goliath:How Retail Brands Thrive the Amazon Age of Domination

A spotlight on four different brands that are fighting the good fight against Amazon—and key takeaways you can use to replicate their success.

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September 24, 2019 | by Tina Eaton

8 Omnichannel Retail Trends [Infographic]

Shoppers expect to be able to access and interact with brands from multiple channels and devices both. Here are the trends retailers need to know about

Sports Brand Marketing in the Digital Age

September 3, 2019 | by Tina Eaton, Morten Poulsen

Sports Brand Marketing: Driving Sales in an Omnichannel World

Bringing your sports brand marketing into the digital age? Use these strategies to up your page views, increase sales, and better your bottom line.

The Secret History of Amazon and Modern Ecommerce

August 15, 2019 | by Tina Eaton

The Secret History of How Internet Porn Paved the Way for Amazon

Discover how many technologies used in modern ecommerce were pioneered in the early internet porn industry.

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

August 13, 2019 | by Tina Eaton

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

Learn how to build and execute a highly-effective home furnishings marketing strategy.

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August 6, 2019 | by Tina Eaton

How The Familiarity Principle Can Help You Write Better Descriptions

The familiarity principle is the key to increasing customer loyalty before they even buy your products. Here’s how to write descriptions that convert.

Industrial Product Marketing: Driving More Sales through Consumer and Retail Channels

July 23, 2019 | by Tina Eaton

Industrial Product Marketing: Channels Driving More Sales

Industrial product marketing isn’t all that different from marketing other kinds of products. How to design You still effective marketing campaigns.

Furniture Marketing Sales and Revenue

July 16, 2019 | by Tina Eaton

Furniture Marketing Strategy: How to Increase Sales & Revenue

How furniture companies can increase sales by developing a marketing strategy that takes advantage of a product information management system.

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July 2, 2019 | by Tina Eaton

Product Experience Management Starts with Product Data Management

What product experience management (PxM) means, the many aspects of ecommerce that it includes, and why it won’t replace the need for a great PIM platform.

How to Sell Products on Amazon

June 20, 2019 | by Tina Eaton

How to Sell Products on Amazon: A Handbook for Brands & Manufacturers

A step-by-step guide to listing and selling products from your brand on the Amazon platform.

Ecommerce Merchandising for Maximum Impact

June 11, 2019 | by Tina Eaton

Ecommerce Merchandising for Maximum Impact: 22 Practical Examples

We at Plytix gathered 22 tips from 6 brands to help you boost conversions and revenue.

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May 28, 2019 | by Tina Eaton

Brand Consistency for Online Retail: How to Boost Sales & Revenue

Why brand consistency matters for companies when it comes to boosting profits and how businesses can ensure their branding.