July 23, 2019 | by Tina Eaton

Industrial Product Marketing: Driving More Sales through Consumer and Retail Channels

Industrial product marketing isn’t all that different from marketing other kinds of products. You still want to design effective marketing campaigns and get the sales and revenue results you’re looking for.

July 16, 2019 | by Tina Eaton

Furniture Marketing Strategy 2019: How to Increase Sales & Revenue

This guide from Plytix will help furniture companies learn how to increase sales by developing a marketing strategy that takes advantage of a product information management system.

July 2, 2019 | by Tina Eaton

Product Experience Management (PxM) Starts with Product Information Management

What product experience management (PxM) means, the many aspects of ecommerce that it includes, and why it won’t—and will never—replace the need for a great PIM platform.

June 20, 2019 | by Tina Eaton

How to Sell Products on Amazon: A Handbook for Brands & Manufacturers

A step-by-step guide to listing and selling products from your brand on the Amazon platform.

June 11, 2019 | by Tina Eaton

Ecommerce Merchandising for Maximum Impact: 22 Practical Examples

For the best ecommerce merchandising strategies, look at what the best brands are doing. We at Plytix gathered 22 tips from 6 brands to help you boost conversions and revenue.

May 28, 2019 | by Tina Eaton

The Retailpocalypse Isn't Rattling Ecommerce Retailers—Here's Why

The retail apocalypse that’s been popularized in the media isn’t quite what you think it is. Rather than the end of retail, it’s a shift—one that could be very beneficial for retailers who choose to invest in ecommerce.

May 28, 2019 | by Tina Eaton

Brand Consistency for Online Retail: How to Boost Sales, Revenue, and Profit

Why brand consistency matters for companies when it comes to boosting profits and how businesses can take steps to ensure that they’re being consistent with their branding.

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May 16, 2019 | by Tina Eaton

The Future of Online Retail: 7 Predictions About How Customers Will Buy Online

An in-depth look at 7 trends shaping the future of online retail in 2019 and beyond, with suggestions about how online retailers can take advantage of these industry shifts to grow their businesses.

May 14, 2019 | by Tina Eaton

The Brand Catalog: From Print to Digital, It's Still Critical

In the digital-first world, catalogs are still the heart of the shopping experience. Even online-native brands like Bonobos use catalogs to drive over 20% of their first-time web purchases.

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May 7, 2019 | by Tina Eaton

Ecommerce SEO: How to Raise Your Brand's Search Visibility in the Age of Pay to Play

You know that ecommerce SEO is important for your website. But do you know how to implement it? Here are six highly effective strategies that will enable you to attract more organic search traffic.

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May 1, 2019 | by Tina Eaton

Product Catalog Management Isn't a Luxury for Brands and Online Retailers—It's a Necessity

Product catalog management is the strategic process of keeping all these product details accurate, consistent, and engaging across every single sales and marketing channel.

April 23, 2019 | by Tina Eaton

How to Increase Amazon Sales: 13 Strategies to Earn More Bucks from Bezos

Wondering how to increase Amazon sales? The Plytix team put together these 13 Amazon seller tips that will get you more traffic and conversions.