Sports Brand Marketing in the Digital Age

September 3, 2019 | by Tina Eaton, Morten Poulsen

Sports Brand Marketing: Driving Sales in an Omnichannel World

Bringing your sports brand marketing into the digital age? Use these strategies to up your page views, increase sales, and better your bottom line.

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

August 13, 2019 | by Tina Eaton

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

Learn how to build and execute a highly-effective home furnishings marketing strategy.

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August 6, 2019 | by Tina Eaton

How The Familiarity Principle Can Help You Write Better Descriptions

The familiarity principle is the key to increasing customer loyalty before they even buy your products. Here’s how to write descriptions that convert.

Industrial Product Marketing: Driving More Sales through Consumer and Retail Channels

July 23, 2019 | by Tina Eaton

Industrial Product Marketing: Channels Driving More Sales

Industrial product marketing isn’t all that different from marketing other kinds of products. How to design You still effective marketing campaigns.

Furniture Marketing Sales and Revenue

July 16, 2019 | by Tina Eaton

Furniture Marketing Strategy: How to Increase Sales & Revenue

How furniture companies can increase sales by developing a marketing strategy that takes advantage of a product information management system.

product experience management

July 2, 2019 | by Tina Eaton

Product Experience Management Starts with Product Data Management

What product experience management (PxM) means, the many aspects of ecommerce that it includes, and why it won’t replace the need for a great PIM platform.

Selling products on Amazon marketplace

June 20, 2019 | by Tina Eaton

How to Sell Products on Amazon: A Handbook for Brands & Manufacturers

A step-by-step guide to listing and selling products from your brand on the Amazon platform.

Ecommerce Merchandising for Maximum Impact

June 11, 2019 | by Tina Eaton

Ecommerce Merchandising for Maximum Impact: 22 Practical Examples

We at Plytix gathered 22 tips from 6 brands to help you boost conversions and revenue.

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May 28, 2019 | by Tina Eaton

Brand Consistency for Online Retail: How to Boost Sales & Revenue

Why brand consistency matters for companies when it comes to boosting profits and how businesses can ensure their branding.

Retail Apocalipse

May 28, 2019 | by Tina Eaton

The Retailpocalypse Isn't Rattling Ecommerce Retailers—Here's Why

The retail apocalypse that’s been popularized is one that could be very beneficial for retailers who choose to invest in ecommerce.

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May 16, 2019 | by Tina Eaton

The Future of Online Retail: 7 Predictions On How Customers Will Buy

An in-depth look at 7 trends shaping the future of online retail in 2019 and beyond, with suggestions about how online retailers can grow their businesses.

Brand Catalogs

May 14, 2019 | by Tina Eaton

The Brand Catalog: From Print to Digital, It's Still Critical

In the digital-first world, catalogs are still the heart of the shopping experience. Here's what companies like Bonobos do to drive sales online.