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September 5, 2017 | by Connor Mora

Highsnobiety proves a fresh take on product content can win over bored consumers

Highsnobiety has found a cure to your consumer boredom with a subtle strategy of fresh, relevant and unique product content that keeps you coming back for more.


August 21, 2017 | by Connor Mora

Burgers, Scampi and Martinis: How shoe brands are strategically positioning for market share

Big brands seem to be dominating the footwear market, but strategic niche identification is helping small brands remain competitive and boost market share.


July 19, 2017 | by Connor Mora

When Worlds Collide: Performance Footwear's Trend Toward Fashion

Performance shoes have hopped on the fast track of fashion and aren't slowing down. It's more than boosting athletic performance, it's about making a statement


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July 26, 2016 | by Emma Kobylenski

How to use contextualization for unforgettable customer experiences: Learning from MM.LaFleur

Contextualization of customers makes all the difference. New York based fashion startup MM.La Fleur has made it their mission to provide better experiences...


July 12, 2016 | by Emma Kobylenski

6 Instagram Worthy Products from Spain

What makes a product 'Instagram worthy'? Some products need a visual aid on Instagram to make them interesting and visually appealing, others were born for the platform. These Spanish brands have crea


June 7, 2016 | by Emma Kobylenski

4 fashion companies with awesome brand identities

When it comes to e-commerce, some brands just kick ass. Here are some of our favorite fashion brands who do more than just sell awesome products and how you can too.


March 16, 2016 | by Morten Poulsen

Your content strategy will determine the success of your ecommerce business

Ecommerce has a unique challenge when it comes to creating an amazing shopping experience for customers online without face-to-face engagement. How exactly can this be done?


October 21, 2015 | by Guest Writer

From packshots to performance data

You spend time and money creating exquisite packshots, and soon these product images take on a life of their own, ending up in unforeseen places. Pay close attention to the stories they tell about you