ecommerce customer experience

July 1, 2020 | by Christina Marfice

How The Ecommerce Customer Experience Can Become Your Brand's Secret Weapon

In the digital age, ecommerce customer experience has emerged as a critical differentiator between brands. Here’s how to use it to reach new customers and gain their loyalty and trust.

June 25, 2020 | by Dimira Teneva

Customer Retention: Best Practices For DTC Brands

Make these DTC customer retention tactics part of your strategy for repeat sales. Read how retention rates impact your bottom line and what to do about it.

Why Headless Commerce is the Future of Retail

June 9, 2020 | by Christina Marfice

Why Headless Commerce is the Future of Retail

Headless commerce is the future of retail, and the future is now. Don’t get left behind by your competition — learn how to go headless, and why it’s so important for your brand.

June 3, 2020 | by Tina Eaton

Product Information Management: How The World's Top Brands Manage Products & Growth

For online retailers, product information management is necessary for organizing data and scaling your business. Here’s how to get started.

Facebook Shops

June 2, 2020 | by Christina Marfice

This One Tool is the Key to Facebook Shops Success

Facebook Shops provide an exciting new channel for online retailers. But are you ready to take full advantage of Shops? You need this tool to maximize your success in this and other new channels.

A Digital Strategy Guide for Furniture Brands

May 26, 2020 | by Christina Marfice

From Brick and Mortar to Online: A Digital Strategy Guide for Furniture Brands

The digital age isn’t slowing down, and to stay competitive and maximize their sales, furniture brands need to branch into ecommerce sales. These digital strategies will help you take your store from brick and mortar to online.

omnichannel retailing

April 21, 2020 | by Christina Marfice

Omnichannel Retailing: Evolving Your Retail Strategy

In order to stay competitive in this digital world, retailers need an omnichannel strategy. Here’s how to evolve your business to gain all the competitive advantages that come with omnichannel retailing.

product sheets

April 16, 2020 | by Christina Marfice

Product Sheets: Creating Automated Sell Sheets with Plytix

Stop going to the design team for every small change to your product sheets. Here’s how you can use Plytix to create high quality, automated sell sheets at scale.

 Framing Effect

April 7, 2020 | by Christina Marfice

How to Use the Framing Effect to Sell More Products

The framing effect is a cognitive bias that causes people to react to something in different ways depending on how the information is presented to them.

March 30, 2020 | by Mary Clare Novak

How to Re-Engage Customers With a Shopping Cart Abandonment Email

A shopping cart abandonment email should be an integral part of your email marketing to increase conversions. Here's a look at how to win those hesitant customers back after they’ve made the decision not to buy.

Branding Experts’ Favorite D2C Brands and What They’re Doing Right

March 10, 2020 | by Tina Eaton

Roundup: Branding Experts’ Favorite D2C Brands and What They’re Doing Right

According to branding experts all over the world, these are the direct-to-consumer brands who are nailing their marketing—and what other companies can learn from their success.

Top 12 Ecommerce Challenges for 2020

February 25, 2020 | by Tina Eaton

Top 12 Ecommerce Challenges for 2020

2020 is bringing tons of new challenges for online retailers. Want to slay the ecommerce game this year? Here are the big hurdles to know, and how to stay ahead of them.