Why Shopify Customers Are Flocking to PIM

Benefits of PIM for Shopify

May 4, 2021 | by Shannon Kelly Ash

Ecommerce is the holy grail of retail. 

Many believe it’s due to the pandemic, and they’re not wrong. COVID-19 has accelerated digital transformation by seven years, forcing businesses to find resilient solutions. Considering the virus drew in half a billion new social media users aloneit’s not surprising how much digital has grown. Before the pandemic in 2019, 1.92 billion global users had already shopped online. This accounted for 14.1% of total retail purchases, which is set to rise to 22% in 2023

Clearly, ecommerce plays a vital role in the economy 

More businesses have moved online to engage their digital customers. Using Shopify, they’ve quickly managed to fast-track their efforts with the built-in foundation and applications available. This, compared to a traditional setup, saves you money, time, and resources. 

Since 2020, Shopify has seen sales grow 97% as more merchants move shops online. Why? Because Shopify is convenient. It takes away the headache of having to build a store from scratch. Whether you’re using a standard plan or Shopify Plus—you’ve got the “tool” to sell products from. But what you don’t have is the “tool” to make your product content sellable. 

Every ecommerce brand wants their store to excel, not just survive. To achieve that, you need to create rich product information that a.) meets Shopify’s content requirements and b.) is scalable. Plytix Product Information Management (PIM) system is the missing link between your products and where you sell them. It’s a single source of truth that is used to automate, streamline and manage product data in a way that is fast and ensures brand consistency. 

5 benefits of PIM for Shopify 

1.) Centralized location for product information 

Five years ago, product information management was a one-person job. But times have changed, and data has evolved. Rich, quality content sells, and most of the time, that’s where ecommerce brands lack. They’re so used to data being the boring part of selling—yet it’s the most important part. It is directly related to the performance of your listings and overall sales.

In order to create content that gets customers clicking, you need to be consistent. It takes everyone from marketing to sales to ensure information is as accurate, error-free, and enriched for the target audience. Just by ditching spreadsheets and managing all your product data in one place, you’ll save your team plenty of time (and tears). You’ll determine the quality of the information displayed on your web store, any marketplace listings, or social channels

2.) Manage and store complex content 

One of the biggest challenges when working in the Shopify CSV template, or saving your information in scattered spreadsheets, is space. There are limitations within these sheets, making it difficult to add complex information that enhances the listing quality. So naturally, you will need to manually insert the rest in Shopify.

But with PIM, this is not the case. 

You can manage and distribute any information with flexible variation handling, unlimited custom attributes, and 13 attribute types. You can also incorporate product relationships for upselling, cross-sell, or bundles. Once data is in the PIM, you can edit and optimize your data in bulk online. If you need this content offline, it enables quick export to CSV, XLSX, or PDF.

3.) Automation functionality that works for you 

Forget copy and pasting and start automating your information for your own sanity. Set the quality of your data and ensure that each piece of new product content meets these standards. You can schedule your product feeds for automatic updates daily, weekly, or whatever works for you, and rest assured knowing that your content is 100% accurate.

4.) Ability to sell everywhere 

Don’t wait for your customers to come to you. Get your content in front of the right eyes on the right channels and in the right language. By using Plytix, it’s easier to tap into multichannel markets and scale your brand. Since all information is centralized, you can format it in bulk, according to channel requirements. Once complete, select the products and attributes for the channel, and Plytix will generate the feed for you. This is much faster than doing it manually.

5.) Data optimization made easy 

To deliver a good customer experience, you need to provide detailed information. In Plytix, you can improve the quality of your content for search rankings, traffic generation, and conversions. Start by optimizing your data for search engines, or personalize copy for better digital discovery. Once you’ve completed this step, distribute them to your channels. This information can be anything from your metadata to descriptions, photos, and more. 

Keen to learn more?

Book a 15-minute explainer demo today! Make your customers’ path to purchase easier with Plytix, a single source of truth for Shopify success.

Download a FREE guide to unlock multichannel commerce secrets

Shannon Kelly Ash
Written by Shannon Kelly Ash

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