Selling everywhere from WooCommerce is no easy feat.
You need accurate content first.
Why? The state of your product information will determine the visibility and reach of a particular product in a sales channel. Each third-party platform requires a unique data criterion for your content to show up on the first page and work in their algorithm’s favor. It’s not all plug-and-play to get featured; it takes fine-tuning. No matter what or where you’re selling, the preparation stage is key.
Despite its challenges, the good news is that feed management is made easier with a PIM. This all-in-one ecommerce solution lets you manage each feed in a central source of truth and syndicate it directly to individual sales channels.
If, for example, you use a PIM to integrate WooCommerce products with Amazon, it cuts out the manual work. This means you can either import feeds using CSV, TXT, or XML formatted sheets, or you can sync products directly from a PIM.
WooCommerce is compatible with a number of third-party providers. With Plytix, for instance, you can tailor data in bulk and optimize every detail for maximum results. This cuts out time delays on time to market (TTM) and ensures marketing and sales material is always consistent. So, without further adieu, let’s look at how you can set up shopping feeds in WooCommerce.
1. Build a data feed for a specific channel
A feed can either be created manually using a spreadsheet or systematically through the use of a Product Information Management (PIM) tool, where your product data is stored. Your choice of application will depend on three factors:
- The volume of products you wish to push out
- The frequency of changes you’ll need to make
- The number of channels you’re looking to sell on
The more you sell, the more maintenance your feeds will require.
Inventory availability or pricing changes, among a stream of others, are key examples of “maintenance” that needs on-demand attention and correction. Each change will need to be resubmitted for consistency, and therefore, product or ecommerce managers are advised to be extra attentive to avoid human errors.
If, on the other hand, you opt for a more automated approach, you’ll save hours on tedious maintenance. Most companies, small and big, choose this route due to time savings and scalability in sales. You will have more flexibility to customize product data per channel, knowing that each change you make in the tool, will immediately reflect on each individual feed as product content is synchronized.
You can manage multiple feeds at once without compromising data quality.
2. Research the channel’s requirements
Filling your feed with content is quite a research project.
There is no such thing as a broad, one-for-all feed, for instance. Your feed needs to be aligned with the sales channel you’re selling on. Each channel has its own specifications—product identifiers, description limit, image size, and quality, etc., that need to be applied to match their requirements and support their search algorithm. If you don’t pay attention, you can face rejection or low sales.
Here is an example of image requirements and how they differ on each channel.
The exciting thing about feeds is variety. While there are hundreds of options to choose from—it doesn't mean you should choose them all! Yes, you want to expand your visibility and market, but at what price? Identify a handful of market channels according to your needs and where your customers are shopping. In this case, the more is not the merrier—don’t waste time and money on the wrong fit.
3. Choose your product selection wisely
When building your feed/s and selecting your products, lean on your competitors. Analyze their feeds to understand how the market works. Not every product has the potential to perform across multiple markets. You may even run into situations where your products are restricted. For instance, Amazon has strict requirements on tobacco products, whereas Google Shopping prohibits them entirely. Other scenarios are not contractually allowed. For example, if you’re reselling a manufacturer’s products, you might not have permission to sell online.
4. Optimize your listings for search and discovery
Product listing optimization is where to take your content to the next level.
If you thought the basic “channel requirements” were tedious, you’ll be surprised at what it takes to optimize and rank on certain channels. There is no one-size-fits-all product optimization strategy. Performance is not measured the same. However, what we can tell you is that regardless of what you do, optimize your product information for search and discovery on unique channels.
Think carefully about your customers' search behavior and keyword insertion in your product feeds. It would be helpful to map out the search terminology used on your existing WooCommerce web store, and then replicate those words, phrases, or terms into your feeds as they guarantee weighted importance.
5. Update and tweak your feed regularly
Just like the information on your website, you need to maintain your feeds.
If you see a particular product is not gaining traffic or generating sales, change it. Don’t let a feed run in the background without monitoring the performance or tweaking errors accordingly. If a channel picks up inaccurate content, broken links, or glitches of stock availability, you might be penalized. Moreover, your existing (and new) customers will not see you as a reputable source.
This can be a tedious process, but a central source of truth will help you manage everything in one place. An affordable product catalog management tool is ideal for this type of work, as you can tweak, optimize and analyze content for multiple feeds minutes. (*Depending on the system you choose, you can monitor ecommerce analytics in real-time, and make changes where you see fit. You can also spread the permission across your team to get everyone collaborating and working on the same virtual page. This allows teams to work on content together.)
Product feed management shouldn’t be a one-man job. With the right ecommerce tech stack, you can streamline data and leap ahead of competitors.
Start selling more from WooCommerce with PIM!
With rich content and optimized product feeds, the sky is the limit. Choose your sales channels, format your content, and let a PIM solution do the rest. Ready to try PIM for ecommerce and get your products in front of the right audience?
Sign up for free and explore Plytix—a top choice for growing modern brands!