Man doing tricks on blue and white Nitro snowboard outside

The core of their successful business model

With 18 employees in 36 countries, Nitro -- the snowboard empire -- runs like a family. Find out about how Nitro oppose company culture, and what’s at the core of their successful business model.


“Big companies push out a lot of the original employees and destroy the ‘DNA’ of the company.”

Nitro is more emotional than bigger companies, and they aren’t afraid to show it.

Loyalty shines throughout the company, and their approach to how they work with riders is no different. For Nitro, riding with a snowboarding company is a long term commitment rather than seasonal, which is while you'll find some riders have been with them for 15+ years.

Download the full story on Nitro