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At its core

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Track product performance across sites

Plytix lets you follow customer engagement with each of your products across third party sites.

Google Analytics

Track overall performance of traffic

Google Analytics tracks user sessions that gives you aggregated data, not at an individual level.

Kissmetrics

Track user behavior on your site

Kissmetrics allows you to follow individual user journeys on your website.

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Funnel Optimization

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Follow your products through the funnel

From product listing through to conversion, the core of the data in Plytix revolves around your products and your products’ purchase funnel.

Google Analytics

See your funnel from a page by page perspective

Google Analytics is limited to one session and you have to follow one path, making it difficult to set up a customer acquisition or product funnel.

Kissmetrics 

See the funnel as a user journey on your site

With Kissmetrics, funnels have to be self-created and are user-centric. No product-centric funnels are available, especially not from third party sites.

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Cross channel tracking

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Follow your products across the entire web

Brands will be able to see how their products perform across any 3rd party web store selling the products. WooHoo!

Google Analytics

See traffic on your own website only

That’s it!

Kissmetrics

See traffic on your own website only

That’s it!

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E-commerce tracking

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Plytix is built and optimized for ecommerce and allows 3rd party tracking

Plytix gives you actionable insights that will help you maximize revenue and cut costs. All of which is presented on a fast, user friendly interface... and it requires no extra coding to set up!

Google Analytics

Google analytics supports basic ecommerce features, but only for your own website

Setting up Google Analytics enhanced ecommerce tracking requires hours of coding. This is time consuming and prone to errors.

Kissmetrics

Kissmetrics doesn’t support product tracking

Womp womp.