Plytix lets you follow customer engagement with each of your products across third party sites.
Google Analytics tracks user sessions that gives you aggregated data, not at an individual level.
Kissmetrics allows you to follow individual user journeys on your website.
From product listing through to conversion, the core of the data in Plytix revolves around your products and your products’ purchase funnel.
Google Analytics is limited to one session and you have to follow one path, making it difficult to set up a customer acquisition or product funnel.
With Kissmetrics, funnels have to be self-created and are user-centric. No product-centric funnels are available, especially not from third party sites.
Brands will be able to see how their products perform across any 3rd party web store selling the products. WooHoo!
Plytix gives you actionable insights that will help you maximize revenue and cut costs. All of which is presented on a fast, user friendly interface... and it requires no extra coding to set up!
Setting up Google Analytics enhanced ecommerce tracking requires hours of coding. This is time consuming and prone to errors.