Champion Power Equipment entered the power equipment market in 2003, with the goal of making a difference to the existing industry by providing a higher value product at a lower cost, as well as offering a 1st class level of customer service. From starting off with a solo base in California, the company now has offices in Wisconsin, Tennessee, and Toronto, Canada.
"The company's mission and vision are to remain as nimble as possible - Plytix has helped them achieve this."
Marketing Director, Scott Henning, has been with the company over three years now, and he and his marketing team have been using Plytix on a daily basis for over a year now to centralize, optimize and distribute their product content. Before Plytix, the state of product information management was a marketing copy mess, with no SOPs (Standard Operating Procedures) which led to low consistency and accuracy of information, as well as confused sales teams trying to use out-of date, or incorrect information.
Now Scott and his team use the Catalogs, Feeds, Completeness features and more to grow the companies capabilities. Check out how Champion Power Equipments product marketing has been transformed using Plytix, by downloading the full case study below.