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Cloud-based Content Management Solutions

PIM

Product Information Management 

A PIM centralizes product data and digital assets into a workspace where companies can prepare and optmize products for sales channel distribution and marketing.

 

DAM

Digital Asset Management

A DAM system focuses on the organization, and storage of a brand's digital files like images, branding documents, marketing materials, and videos.

PCS

Personal Cloud
Storage

These are "free form" cloud storage from Google Drive to Dropbox, and Box. They are not specialized to store or export information and content.

The Goal

PIM

Consistent, Quality Product Data

A PIM's ultimate goal is to collect product information and assets to enrich and optimize for distribution across sales and marketing channels. It provides one source of truth for your entire company to make e-commerce easy.

DAM

Consistent 
Documentation

A DAM helps teams to collect and work on brand related digital files and information, so that it is the same everywhere. 

PCS

Accessible File Storage

Cloud storage is mainly to store files online, so that they can be accessed from anywhere, anytime. Essentially, this is an online storage unit.

Industries

PIM

Goods

Manufacturers, wholesalers, and retailers of consumer goods, fashion and apparel, electronics, and equipment, pharmaceuticals, etc. get to see the real benefit of all their product data in one, centralized database.

DAM

Services

Agencies, marketing, education, entertainment, graphic design, photography, health services, charities and non-profits, etc. get the most out of DAM systems. 

PCS

Personal

Not aimed at a specific industry, but generally work for small teams with low-complexity projects.

Core Functionalities

PIM

Product and Assortment Management

Core functionalities of a PIM system include:

  • Searchable database.
  • Product variation control.
  • Product feed creation.
  • Content syndication capabilities.
  • Digital asset and file management.

DAM

Document and Image Management

Core functionalities of a DAM system include:

  • File categorization.
  • Collaboration workspace.
  • Workflow management.
  • User and permissions management.
  • Import and export functions.

PCS

Sharing Documents and Files

  • Basic folder or organizational structure.
  • Permission management.
  • Upload and export functions.