A PIM centralizes product data and digital assets into a workspace where companies can prepare and optmize products for sales channel distribution and marketing.
A DAM system focuses on the organization, and storage of a brand's digital files like images, branding documents, marketing materials, and videos.
These are "free form" cloud storage from Google Drive to Dropbox, and Box. They are not specialized to store or export information and content.
A PIM's ultimate goal is to collect product information and assets to enrich and optimize for distribution across sales and marketing channels. It provides one source of truth for your entire company to make e-commerce easy.
A DAM helps teams to collect and work on brand related digital files and information, so that it is the same everywhere.
Cloud storage is mainly to store files online, so that they can be accessed from anywhere, anytime. Essentially, this is an online storage unit.
Manufacturers, wholesalers, and retailers of consumer goods, fashion and apparel, electronics, and equipment, pharmaceuticals, etc. get to see the real benefit of all their product data in one, centralized database.
Agencies, marketing, education, entertainment, graphic design, photography, health services, charities and non-profits, etc. get the most out of DAM systems.
Not aimed at a specific industry, but generally work for small teams with low-complexity projects.
Core functionalities of a PIM system include:
Core functionalities of a DAM system include: