A PIM centralizes product data and digital assets into a workspace where companies can prepare and optmize products for sales channel distribution and marketing.
A DAM system focuses on the organization, collaboration on, and storage of a brand's digital files like images, branding documents, marketing materials, and videos.
These are "free form" cloud storage like Google Drive, Dropbox, and Box. They are not specialized to store or export information and content.
A PIM's ultimate goal is to collect product information and assets to enrich and optimize for distribution across sales & marketing channels. It provides one source of truth for your entire company to make e-commerce easy.
A DAM helps teams collect and work on brand related digital files and information so that it is the same everywhere.
Cloud storage is mainly for convenient collection of files. Essentially, this is an online storage unit.
Manufacturers, wholesalers, and retailers of consumer goods, fashion and apparel, electronics, equipment, pharmaceuticals...etc see the real benefit in well-cataloged product data.
Agencies, marketing, education, entertainment, graphic design, photography, health services, charities and non-profits...etc get the most out of DAM systems.
Not aimed at a specific industry, but generally work for small teams with low-complexity projects.
Core functionalities of a PIM system include:
Core functionalities of a DAM system include: