A PIM centralizes product data and digital assets into a workspace where companies can prepare and optmize products for sales channel distribution and marketing.
Digital Asset Management
A DAM system focuses on the organization, collaboration on, and storage of a brand's digital files like images, branding documents, marketing materials, and videos.
Personal Cloud Storage
These are "free form" cloud storage like Google Drive, Dropbox, and Box. They are not specialized to store or export information and content.
Consistent, quality product data
A PIM's ultimate goal is to collect product information and assets to enrich and optimize for distribution across sales & marketing channels. It provides one source of truth for your entire company to make e-commerce easy.
A DAM helps teams collect and work on brand related digital files and information so that it is the same everywhere.
Accessible file storage
Cloud storage is mainly for convenient collection of files. Essentially, this is an online storage unit.
Manufacturers, wholesalers, and retailers of consumer goods, fashion and apparel, electronics, equipment, pharmaceuticals...etc see the real benefit in well-cataloged product data.
Agencies, marketing, education, entertainment, graphic design, photography, health services, charities and non-profits...etc get the most out of DAM systems.
Not aimed at a specific industry, but generally work for small teams with low-complexity projects.
Product and assortment management
Core functionalities of a PIM system include:
Product variation control
Product feed creation
Content syndication capabilities
Digital asset and file management
Document and image management
Core functionalities of a DAM system include:
User and permissions management
Import and export functions
Sharing documents and files
Basic folder or organizational structure
Upload and export functions
Is Plytix the right software solution for your team?