Ultimate Guide to Ecommerce Metrics and Optimization

In the fast-paced world of ecommerce, it’s hard to keep up with which marketing methods, retail channels, and products you should spend your time and energy on—unless you have a system in place to carefully measure and maximize your results.

What can I find inside?

• The 10 most important ecommerce metrics and how to measure them.
• A 4-step framework for optimizing your web store for shoppers.
• Best practices for conducting A/B tests.
• How to request and collect shopper feedback.