Facebook Shops is the hottest new tool for online retailers of all sizes. But before you jump aboard the Zuckerberg train, there’s a lot you should know.
While Facebook Shops is a powerful tool that merchants absolutely should use, it’s not the only tool that matters. Maximizing your Facebook Shops success means using other tools alongside it—and having a strong omnichannel strategy that doesn’t put too much of your focus on any one channel, whether it’s Facebook Shops or something else.
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