Privacy Policy including GDPR Policy and Cookie Policy

Effective: November 18, 2020


This Privacy Policy describes the types of information gathered by ApS (“Plytix”, “us” or “we”) in the process of providing this website (the “Site”), the Plytix platform, and the associated services, data, information, tools, functionality, updates and similar materials (collectively, the “Service”), how we use it, with whom the information may be shared, what choices are available to you regarding collection, use and distribution of information and our efforts to protect the information you provide to us through the Service. It is important that you take the time to read and understand this Privacy Policy so that you can appreciate how we use your personal information.

Please also refer to our terms and conditions: which are incorporated as if fully recited herein. Terms defined in the Terms of Service that are not defined herein shall have the same definition as in the Terms of Service.

This Privacy Policy is subject to the provisions of applicable data protection and privacy laws. 

For EEA / UK residents: If you are a resident of the European Economic Area (“EEA”) or the United Kingdom (“UK”), we agree that we will take commercially reasonable steps to comply with the General Data Protection Regulation ("GDPR") and other applicable data protection and privacy laws. For purposes of the GDPR, Plytix is a data “Controller” and you are a “Data Subject” with certain protected privacy rights concerning your “Personal Data.”

Your Personal Data may identify you as a person, and thus may be referred to as Personally Identifiable Information ("PII").


1. Who Collects Your Information On Our Service?

We do. Except as otherwise provided herein, under the GDPR, Plytix is what is known as the “Controller” of the Personal Data that you provide to us. We collect information from you on the Service, and we are responsible for the protection of your information.


2. What Information Do We Collect?

A. Requested Information. During your use of the Service, we may request specific PII about you in order to add you as a user, add you to our email list, facilitate your payments for Service, or fulfill your requests for services or information. You may choose not to provide your PII, but then you might not be able to take advantage of some of the features of our Service. We only collect basic Personal Data about you that does not include any special categories of Personal Data as defined in the GDPR. The types of PII that we collect and save include:

  • Contact and account information, such as name, mailing address, email address, and phone number;

  • Financial information such as credit card number, name, CVV code, and date of expiration, and VAT number;

  • Technical information, collected in our logs and via cookies. Such information may include standard web log entries that contain your device identifiers and information, operating system information, clickstream data, IP address, previous page URL, referring page URL and timestamps;

  • Information you provide such as feedback, comments or other messages;

  • Publicly-available employment information, such as the name of your employer, job title, work history and work information, and your employer’s business name, URL, location and type of industry, and associated social media account information;

  • Other information that is collected during your communications with us, such as email message “read receipts.”

B. Aggregate Information. We may also collect anonymous, non-identifying and aggregate information such as the type of browser you are using, the type of operating system you are using, the date and time of any request, language preference, referring site, and the domain name of your internet service provider. Additionally, we may anonymize PII and include such anonymous information in sets or collections of aggregate information.

C. Financial Information. We may collect financial information from you on the Service if you elect to use a credit card as your payment method for the Service. Alternatively, we may use third-party service providers to process payments for the Service and they may also collect financial information, such as banking information or credit card number, name, CVV code or date of expiration, from you on the Service.

D. User Content. We may collect and process non-anonymous information that you upload or otherwise submit to the Service as Content. We collect Content only if, and to the extent that you upload or otherwise submit it to the Service. Content shall only contain your PII to the extent that you, or another User authorized by you, include such PII in such Content. The Content that we may collect and process includes:

  • Information that you provide if you are using our Services as a Brand, such as information about your products, including product photos and videos, product sizes, descriptions and other descriptive attributes, and unique product identifiers; and

  • Information that you provide if you are using our Services as a Retailer, such as storefront and checkout information, including product impression and conversion data, product listings, checkout and shopping cart analytics data, and unique product identifiers for the products offered on your storefront.

3. Why Is My Information Being Collected?

We need to collect your PII so that we can respond to your requests for information or to be added to our email lists, and to process your requests to access, and make payment for the Service. We also collect aggregate information to help us better design the Service. We collect log information for monitoring purposes to help us to diagnose problems with our servers, administer the Service, calculate usage levels, and otherwise provide services to you. We collect Content for purposes of providing the Services and to anonymize and use as described herein. Further details on our legal basis for collecting and processing your PII (for EEA / UK residents) is included in Section 10.


4. How Do We Use the PII We Collect?

A. We use the PII you provide for the purposes for which you have submitted it including:

  • Responding To Your Inquiries and Fulfilling Your Requests. We may use your PII to respond to your inquiries and to fulfill your requests for information.
  • Creating and Maintaining Your User Account. We use your PII to create and maintain an account for you to allow you to purchase and use the Service.
  • Subscribing to the Service. We may use your PII to add your subscriptions to our Service.
  • Paying for the Service. We may use your PII to process your payment for the Service if you elect to use a credit card as your payment method for the Service. Alternatively, we may use a third-party service provider to process payments for the Service, and although it may appear that the Service collects financial information, your information is collected and processed through such third-party service provider. When payments are processed through a third-party service provider, we do not process or store your financial information, including credit card or other payment method information.
  • Communicating With You About Our Services. We may use your PII to send you information about new services and other items that may be of interest to you.
  • Sending Administrative Emails and Promotional Emails. We may use your PII to send you emails to: (a) confirm your account information and your other PII; (b) process your transactions to purchase our Service; (c) provide you with information regarding the Service; (d) inform you of changes to this Privacy Policy, our Terms of Service, or our other terms, conditions, or policies; or (e) provide you with information on our other services and products, or promotions related to the Service or our other services and products.
  • Serve You Targeted Advertisements. We may use your PII to serve you advertisements with the Service that are targeted to your interests.

B. We may use anonymous information that we collect to improve the design and content of our Service, and to enable us to personalize your internet experience. We also may use this information in the aggregate to analyze how our Site is used, as well as to offer you programs or services.

C. We may use your Content to provide certain functionalities of the Service, as directed by you. We may also anonymize your Content and use it for purposes of improving the design and content of our Service, analyzing how the Service is used, and performing analytics and benchmarking, and for general business purposes.


5. Do We Share Your PII?
A. We will not share your PII except: (a) for the purposes for which you provided it; (b) with your consent; or (c) as may be required by law or as we think necessary to protect our organization or others from injury (e.g., in response to a court order or subpoena, in response to a law enforcement agency request, or when we believe that someone is causing, or is about to cause, injury to or interference with the rights or property of another). We may also share aggregate information with others, including affiliated and non-affiliated organizations. Finally, we may transfer your PII to our successor-in-interest in the event of an acquisition, sale, merger or bankruptcy.

B. Third Parties. Plytix engages certain sub-controllers and processors in providing the Service. These third parties are listed below, with a description of the service and the location where data is hosted. This list may be updated by Plytix from time to time:


Third Party


Description of Service

Amazon Web Services, Inc.


Hosting and storage

MongoDB, Inc.


Hosting and storage

Google Analytics


Webpage usage data

HubSpot, Inc.

USA and Ireland

Marketing automation and sales tool for Plytix customer data only

FullStory, Inc.


UX tool with opt-out feature for gathering certain input data for Plytix customers only


UX tool for anonymous data collection on

Stripe, Inc.


Payment provider for Plytix customer data only



Payment provider for Plytix customer data only


C. We may share your Content with other Users via the Service, as directed by you. Some features of the Service may share such Content, and updates to such content, automatically. Brands that elect to share catalogs of product information with Retailers will have additions or updates to such catalogs, which may include new Content, automatically shared with Retailers. Such Content will only be shared at the direction of the Brand, as indicated via the appropriate functionality on the Service. Additionally, Retailers that either elect to share or are non-paying subscribers to the analytics Service will automatically share their storefront data with Brands on the Service if products in their storefront are associated with such verified Brands.

D. We may use and share anonymized Content for purposes of improving the design and content of our Service, analyzing how the Service is used, performing analytics and benchmarking, and for general business purposes.


6. How Can You Access And Control Your Information?

After becoming a user of the Service, you may view, revise or edit certain personal information associated with you by logging into the Service, or by contacting us via email at, via the chat feature of the Service or via telephone at +45 78 75 57 78.

For instructions on how you can further access your personal information that we have collected, or how to correct errors in such information, please send an email to We will also promptly stop processing your information and remove it from our servers and database at any time upon your e-mail request, where required by law. To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access, making corrections or removing your information.


7. How We Store and Protect Your Information

A. After receiving your PII, we will store it on our servers for future use. We have physical, electronic, and managerial procedures in place to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect. Unfortunately, no data transmission over the Internet or data storage solution can ever be completely secure. As a result, although we take industry-standard steps to protect your information (e.g., strong encryption), we cannot ensure or warrant the security of any information you transmit to or receive from us or that we store on our or our service providers' systems.

B. If you are accessing the Service from outside of the USA, you understand that your connection will be through and to servers located in the USA, and the information you provide will be securely stored in our servers and internal systems located within the USA.

C. We store your PII until the earlier of (i) your PII is no longer necessary for the purposes for which it was being processed; (ii) we delete your PII in accordance with our data retention decisions as well as retention and other internal policies; or (iii) you request us to remove it from our servers, except in cases where we have the legal authority to maintain that information and elect to retain such information. We store our logs and other technical records indefinitely.


8. How Do We Use Cookies And Other Network Technologies?

A. To enhance your online experience with us, our web pages may use "cookies." Cookies are text files that our web server may place on your hard disk to store your preferences. Cookies, by themselves, do not tell us your PII unless you choose to provide this information to us. Once you choose to provide PII, however, this information may be linked to the data stored in the cookie. Certain features of the Service may not function properly without the aid of cookies.

You can find more information about the individual cookies we use on the Service and the purposes for which we use them in the table below:

Cookie Name



This cookie is widely used by Microsoft as a unique user identifier for targeting and advertising purposes.


This cookie carries out information about how the user uses the website and any advertising that the user may have seen before visiting the said website.


Cookie associated with sites using CloudFlare, used to speed up page load times. It does not contain any user PII.


Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.


This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site's analytics reports.


This cookie name is associated with Google Universal Analytics. It stores and updates a unique value for each page visited.


This cookie name is associated with Google Ads. It stores and updates a unique value for each page visited.


This cookie is associated with web analytics functionality and services from Hot Jar, a Malta-based company. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.


This cookie is used to store language preferences, to serve up content in the stored language.


This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.


B. Plytix or our service providers may also use "pixel tags," "web beacons," "clear GIFs," or similar means (collectively, "Pixel Tags") in connection with some Plytix Site pages and HTML-formatted email messages for purposes of, among other things, compiling aggregate statistics about website usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to website visitors and may be associated with cookies on visitors’ hard drives. Pixel Tags allow us and our service providers to count users who have visited certain pages of the Plytix Site, to deliver customized services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can inform the sender of the email whether and when the email has been opened.

C. As you use the internet, you leave a trail of electronic information at each website you visit. This information, which is sometimes referred to as "clickstream data,” can be collected and stored by a website's server. Clickstream data can reveal the type of computer and browsing software you use and the address of the website from which you linked to the Plytix Site. We may use clickstream data as a form of non-personally identifiable information to determine how much time visitors spend on each page of our Site, how visitors navigate through the Site, and how we may tailor our web pages to better meet the needs of visitors. We will only use this information to improve our Site.

D. Do Not Track. At present, the Site does not specifically respond to browser do-not-track signals.


9. Collection of Information by Others

Our Terms of Service document identifies certain third-party websites to which we may provide links, and that you may access through our Site. Please check the privacy policies of these other websites to learn how they collect, use, store and share information that you may submit to them or that they collect.


10. Our Legal Basis For Processing Your PII

For EEA/UK residents: Data protection laws require us to explain to you our legal basis for processing your PII. Most commonly, we will use your PII under the following legal bases:

A. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

B. Where we need to perform the contract we are about to enter into or have entered into with you. For example, any Terms of Service entered into between us and you.

C. Where we need to comply with a legal obligation.

D. Where we have obtained your consent to process your PII. By agreeing to this Privacy Policy, you consent to the processing of your PII in accordance with this Privacy Policy. You have the right to withdraw consent at any time by contacting us. We may not stop processing your PII after you withdraw consent in instances where we have another legal basis for such processing.


11. Data Subject Rights

If you are a Data Subject as defined under the GDPR, you have the right to:

A. Be informed. This is your right to be informed about what we are processing, why, and who else the data may be passed to.

B. Request access. This is your right to see what data about you is held by us.

C. Request rectification. This is the right to have your data corrected or amended if what is held is incorrect in some way.

D. Request erasure. This is the right to have your personal data to be deleted in the event that such data is no longer required for the purposes it was collected for, your consent for the processing of the data is withdrawn, or the data is being unlawfully processed.

E. Restrict processing. This is the right to ask for a temporary halt to processing of your personal data, such as in the case where a dispute or legal case has to be concluded, or the data is being corrected.

F. Request data portability. This is the right to ask for your personal data to be provided to you in a structured, commonly used, and machine-readable format.

G. Object to processing. This is the right to object to further processing your personal data if such processing is inconsistent with the primary purposes for which it was collected.

H. Rights in relation to automated decision making and profiling. This is the right to not be subject to a decision based solely on automated processing. The Service does not engage in automated decision making and profiling.

You can find instructions for enforcing some of these rights elsewhere in this Privacy Policy. Otherwise, if you wish to find out more about these rights, please contact us at


12. Confidentiality of User Content

To the extent that Content is, or contains, confidential information, and such Content is uploaded to the Service in the manner specified by our instructions on the Service that signals that such Content is, or contains, confidential information, for so long as you are a User of the Service and for a period of three (3) years after the date that you cease to be a User on the Service, we will (i) keep such information confidential using a reasonable standard of care, and (ii) not disclose it to any third parties, except (a) as directed by you, and (b) to employees, consultants, agents, subcontractors and other representatives of Plytix who have a need to know such information. We may disclose your proprietary or confidential information when required by subpoena, court process or applicable law. Notwithstanding the foregoing, confidential information does not include information shown to be or have been: (i) public knowledge through no fault of us; (ii) in our possession before receipt from you and not subject to a duty of confidentiality imposed on us for the benefit of the you; (iii) received by the us from a third party who was not, to our knowledge, bound by any duty of confidentiality to you; (iv) disclosed generally to a third party by the you without a duty of confidentiality on the third party; or (v) independently developed by us without use of, or reference to, the confidential information.


13. Children and Young People's Information

We do not knowingly collect any information from any minors, and we comply with all applicable privacy laws including the GDPR, USA Children's Online Privacy Protection Act (“COPPA”) and associated Federal Trade Commission (“FTC”) rules for collecting personal information from minors. Please see the FTC's website ( for more information. If you have concerns about this Site, wish to find out if your child has accessed our services, or wish to remove your child's personal information from our servers, please contact us at Our Site will not knowingly accept personal information from anyone under 13 years old in violation of applicable laws, without the consent of a parent or guardian. In the event that we discover that a child under the age of 13 has provided PII to us, we will make efforts to delete the child’s information in accordance with the COPPA. If you believe that your child under 13 has gained access to our Site without your permission, please contact us at


14. California Privacy Rights

California law allows California residents to request information regarding our disclosures in the prior calendar year, if any, of their personal information to third parties. To make such a request, please contact us at with "Request for Privacy Information" in the subject line. Please include enough detail for us to locate your file; at a minimum, your name, email, and username, if any. We will attempt to provide you with the requested information within thirty (30) days of receipt. We reserve our right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one posted in this notice. Please note that this law does not cover all information sharing. Our disclosure only includes information covered by the law.


15. Changes to the Policy

Because our business needs may change over time, we reserve the right to modify this Privacy Policy. If at any time in the future we plan to use your PII in a way that differs from this Privacy Policy, we will revise this Privacy Policy as appropriate. In the event of a change to our Privacy Policy, we will email the updated policy to the email address that you provided to us. Your continued use of the Plytix Service following our notice of changes to this Privacy Policy means you accept such changes. Please refer to the “Effective Date” above to see when this Policy was last updated.


16. Our Contact Information

If you have any questions or concerns about this Privacy Policy you may email us at

Copyright © 2020, ApS. All rights reserved. The Site and Service are the property of Plytix, and are protected by United States and international copyright, trademark, and other applicable laws. This includes the content, appearance, and design of the Site and Service, as well as the trademarks, product names, graphics, logos, service names, slogans, colors, and designs.