The Plytix Blog

The framing effect is a cognitive bias that causes people to react to something in different ways depending on how the information is presented to them.

A shopping cart abandonment email should be an integral part of your email marketing to increase conversions. Here's a look at how to win those hesitant customers back after they’ve made the decision not to buy.

Bonobos is one of the most successful online D2C retailers of all time. Here’s what ecommerce startups can learn from the Bonobos model of building a $300 million brand.

Everything you need to know about creating Facebook Marketplace product listings and ads and keeping your product accurate on the fast-paced platform.

According to branding experts all over the world, these are the direct-to-consumer brands who are nailing their marketing—and what other companies can learn from their success.

2020 is the year that product brands will majorly boost their sales on Instagram. Read our guide to find out how you can sell product on the ‘Gram, too.

2020 is bringing tons of new challenges for online retailers. Want to slay the ecommerce game this year? Here are the big hurdles to know, and how to stay ahead of them.

Online furniture retailers looking for new marketing ideas are sure to find their next best strategy in our list of 29 marketing ideas.

Considering influencer marketing for your ecommerce store? Retailers who harness the power of influence see more conversions, better brand awareness, and higher customer trust. Here’s how to get started.