Morten Poulsen

Morten Poulsen
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Recent Posts

plytix 1-1 onboarding

August 11, 2020 | by Morten Poulsen

Your Brand is Special: Why Plytix Does 1-to-1 Whiteglove Onboarding

Here’s how 1-to-1 whiteglove onboarding ensures Plytix customers get maximum return on their investment — as quickly as possible.

How We Calculate the Point of Minimum Churn

June 29, 2020 | by Morten Poulsen

Point of Minimum Churn (PMC): Our New Customer Success Metric

Point of Minimum Churn is a SaaS customer success metric that allows for a more human approach to measuring customer satisfaction and product stickiness.

70+ Shopping Cart Abandonment Facts to Help You Overhaul Your Business

July 9, 2019 | by Morten Poulsen

70+ Shopping Cart Abandonment Facts to Help You Overhaul Your Business

More than 70 jaw-dropping shopping cart abandonment statistics you gotta know—and tactics you can use to turn them in opportunities.

Two people on laptops discussing product information management

February 9, 2017 | by Morten Poulsen

Even SMBs Need a PIM - Here's Why

If you are a small business, a PIM system is just as important to retailers as a CRM system is for a consultancy-based business.

Product overview of a brand's assets in the PIM

September 12, 2016 | by Morten Poulsen

Why Plytix is Offering a Solution For Online Product Management

Plytix decided to offer a PIM solution on top of our ecommerce analytics tool. See how we made the final decision to pivot as told by CEO, Morten Poulsen

working on a coffee table

March 16, 2016 | by Morten Poulsen

The Importance of a Content Strategy for the Success of your Business

Ecommerce has a unique challenge when it comes to creating an amazing shopping experience for customers online without face-to-face engagement.

new york city

December 10, 2015 | by Morten Poulsen

Is it time for more specialised analytics tools?

The online space has matured to such degree that it’s difficult to believe that one analytics tool can cover all the different needs out there.


September 30, 2015 | by Morten Poulsen

The Extraordinary Customer Experience - A True Story

We'll open the ball with a personal story from our Co-founder and CEO Morten Poulsen.