The Plytix Blog

Find out why content is all about being in the right place, at the right time, with the right thing; Context. Using real-life industry examples and case studies, discover the importance of context when creating content, best practices, and making sure your killer content gets seen.

This month's roundup of our favorite ecommerce content marketing examples including brands like Lavatools, Allbirds, Purple, and more! Product images, product pages, and video content reign supreme in our August 2018 selection.

PIM software is misunderstood and it breaks our hearts to see companies avoiding implementing product information management software due to these myths. So we're here to debunk them!

Our brand is getting a re-fresh and our product family is growing! Check out our new style here

Shopify is an excellent tool when a business wants to create an ecommerce store. But is it just for startups? Can it grow with a business or will you have to scrap it for something more scalable as you grow?

ETIM stands for European Technical Information Model. We know this sounds vague, so we are going to get to the bottom of what ETIM is and why it matters for manufacturers.

A PIM (Product Information Management) system is the bedrock of great product content, but it is also a real foundation for ecommerce business growth. So what are the tangible benefits a PIM can provide you as you scale your business? Read on.

Really exciting stuff is happening this spring! We have been doing a lot of development to make the PIM faster, and now we are sending out some updates to make it even smarter. Also the PIM won't look the same. We're making the interface cleaner so that you can focus on making great product content.

So you’ve finally decided to do something about scattered product data and search for a PIM solution for your business. Welcome to the 21st century. The thing is, how exactly do you know which one to choose? Here are some essential questions to ask when researching a PIM system for your business