Product information management best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.
Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.
Discover how many technologies used in modern ecommerce were pioneered in the early internet porn industry.
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The familiarity principle is the key to increasing customer trust and loyalty before they even buy your products. Here’s how to use it to write product descriptions that convert.
Industrial product marketing isn’t all that different from marketing other kinds of products. You still want to design effective marketing campaigns and get the sales and revenue results you’re looking for.
This guide from Plytix will help furniture companies learn how to increase sales by developing a marketing strategy that takes advantage of a product information management system.