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Hagen Group is the world’s largest multi-national pet product manufacturer and distributor. They became a Plytix client in 2024, so we spoke to Arash Shahreva, Director of Systems & Process Improvement, to find out how Plytix had helped them maintain brand consistency and speed up product launches.
Before Plytix, tracking down product information was becoming a bottleneck
“Our main obstacle was our own product information,” Arash told us. “Everything—prices, descriptions, translations, and brand-specific messaging—lived in spreadsheets. To make matters worse, each team worked off its own version of the spreadsheets, so we kept finding duplicated content and errors.”
When it came to adding their product content to their website and sales channels (like Shopify), there was no easy way to find the right product information for each brand, language, or sales channel. The same was true when it came to creating product data sheets and catalogs: “Finding the right product information took so long that creating our marketing resources was always delayed.”
Since adopting Plytix, Hagen Group can update product information 5x faster
“The efficiency and consistency Plytix has brought to our product management has been game-changing,” Arash told us. “Users can organize, manage, and edit content at the same time. No more misplaced spreadsheets. No more duplicate files. It’s an efficient way to handle Product Information Management—and get it right the first time.”
Hagen Group also shares products straight to their sales channels through live feeds.
“In just this area alone, we’ve seen at least a 50% time-saving. Updating and sharing content to platforms like Shopify takes seconds—it’s a total game-changer."
But what really impressed Hagen Group were Plytix’s Product Data Sheets: “We wanted a simple way to turn our product information into ready-to-go marketing materials,” Arash explained. That’s where Channel Studios, a Plytix partner specializing in PIM and catalog publishing, stepped in.
Channel Studios helped Hagen Group link their product information directly to custom InDesign templates using the EasyCatalog Plug-in. “It’s fully automated! Our marketing team generates product sheets in bulk whenever they need them.”
Choosing the right PIM system
"It's just easier to work with your software. We’ve tried other PIM solutions in the past, but Plytix's user-friendly interface has been so much easier to work with," Arash told us.
"The support structure that you have in place is great, too. Not only as part of the onboarding, but also in terms of how you clean the data for us. And I've never asked a question that wasn't replied to quickly."
Arish’s take: The best thing about Plytix
"Plytix PIM has revolutionized our workflow and drastically reduced errors, saving us valuable time. The efficiency and consistency it has brought to managing our product information has been game-changing."
Hagen Group’s results with Plytix
- 10+ hours a week saved on sharing content
- 5x faster product updates
- 80% faster product sheet creation
- Stronger marketing assets, which are high-quality and consistent across all their platforms
PIM doesn’t stop here—keep learning with these blog articles!
Beginners Guide to PIM for Retail
PIM for Omnichannel Retail
Managing Product Attributes
