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Leigh Country has been a Plytix client since 2022. The family-owned brand manufactures rustic furniture, managing 8,000+ SKUs and partnering with major retailers like Walmart and Home Depot (plus 25 other online stores) to sell them.
We sat down with Kathie, Ecommerce Manager (and unofficial Product Data Manager) at Leigh Country, to find out how working with Plytix has helped them achieve this.
Before Plytix, errors quickly spread across sales channels and retail partners
“My job is to get our products to our retail partners and onto our sales channels,” Kathie told us. That means collecting the information products need to sell (like descriptions, images, or specifications), formatting it correctly to meet each vendor or sales channel's requirements, and then sharing it.
How were they managing it before Plytix? “In a word? Spreadsheets,” Kathie said. “We ran our entire ecommerce business out of Google Sheets." Or specifically, one master spreadsheet—their "Product Bible"—which they use to add products to channels or find information for customers.
But there were too many cooks in the kitchen. “We kept having problems, like the time someone mistakenly added that our wagon wheel wall decorations had pre-drilled holes for hanging,” Kathie told us. “That mistake ended up on our website, with all our vendors, we got bad reviews…it just snowballed.” And these problems weren’t easy to fix, either. “I’d still be finding and fixing mistakes a year after they first snuck in,” Kathie told us.
Managing digital assets was just as messy. “Photos, videos, and data sheets were scattered across Google Drive and Dropbox,” Kathie told us. “It took at least two weeks to launch a product. We’d see demand, but I couldn’t get new products onto our sales channels fast enough to capitalize on it.”
Since adopting Plytix Leigh Country gets products to market 24x faster
Before, Kathie wouldn’t even know about mistakes in their product information until customers started complaining. Now, they can catch them before they ever reach a sales channel. "And because we can make sure everything is 100% ready before going live, we don’t see as many errors as we did before anyway,” Kathie told us.
“Sometimes, it takes just minutes to check, update, and send product information to our sales channels. Our product and marketing teams each add the information or assets they’re responsible for, and it's easy to see what's missing. Then I can just search by SKU, export the file, and upload it.”
“The impact? Our products get to market 24x times faster.”
Choosing the right PIM system
“Plytix made our shortlist, and from the first conversation, the difference compared to the other PIMs was night and day. Our Account Executive, Trever, immediately understood our challenges and clearly explained how Plytix could solve them—which it has,” she told us.
“I was nervous about the transition,” Kathie admitted, “but it couldn’t have gone smoother. I’d read horror stories about other PIMs leaving teams struggling to figure things out on their own, but our experience was the complete opposite. Risa—our personal customer success manager—scheduled as much time as we needed, answered every question, and made the whole process feel easy.”
Kathie’s take: The best thing about Plytix
“We have a hierarchy now: everyone knows who needs to add what information to Plytix. And we can see when a product is ready to go, so all we have to do is export it. I can get a couple of products ready to go on the website within an hour!”
Leigh Country’s results with Plytix
- Products get to market 24x faster
- Teams have won back their time and can focus on doing the work that drives business forward
- Leigh Country has seen a significant reduction in data errors
