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Leigh Country has been a Plytix client since 2022. The family-owned brand manufactures rustic furniture, managing 8,000+ SKUs and partnering with major retailers like Walmart and Home Depot (plus 25 other online stores) to sell them.
We sat down with Kathie, Ecommerce Manager (and unofficial Product Data Manager) at Leigh Country, to find out how working with Plytix has helped them achieve this.
Before Plytix, errors quickly spread across sales channels and retail partners
“My job is to get our products to our retail partners and onto our sales channels,” Kathie told us. “That means collecting the information products need to sell (like descriptions, translations, images, or specifications), formatting it correctly to meet each retail partner or sales channel's requirements, and then sharing it.”
How were they managing it before Plytix? “In a word? Spreadsheets,” Kathie said. “We ran our entire ecommerce business out of Google Sheets. We had a master spreadsheet, plus endless sub-sheets for different retail partners and teams.” But there were too many cooks in the kitchen; everybody was adding to their sheets without paying attention to what was actually in the content. “They just copied and pasted it without looking at what it said,” Kathie explained, “which meant errors spread quickly.”
“We kept having problems, like the time someone mistakenly added that our wagon wheel wall decorations had pre-drilled holes for hanging,” she told us. “That error spread across all our sales channels and to all our retail partners. Customers weren’t happy when their wheels arrived hole-free and left us some nasty reviews—not great when my job is to grow online sales.” Their retail partners weren’t happy either. “We lost trust over a mistake we should have been able to spot. That makes our partners far less likely to work with us again.” And these problems weren’t easy to fix. “I’d still be finding and fixing mistakes a year after they first snuck in,” Kathie told us.
Managing digital assets was just as messy. “Photos, videos, and data sheets were scattered across Google Drive and Dropbox. And our time to market was brutally slow,” Kathie told us. “It took at least two weeks to launch a product. We’d see demand, but I couldn’t get new products onto our sales channels fast enough to capitalize on it.”
Since adopting Plytix Leigh Country gets products to market 24x faster
“Before, we wouldn’t even know about mistakes in our product information until customers started complaining. Now, we catch them before they ever reach a sales channel. And because we can make sure everything is 100% ready before going live, we don’t see as many errors as we did before anyway,” Kathie told us.
“Sometimes, it takes just minutes to check, update, and send product information to our sales channels. Our product and marketing teams each add the information or assets they’re responsible for, and we can instantly see what’s still missing. As soon as a product is complete, it’s automatically shared via live feed. For Amazon, I just search by SKU, export the file, and upload it—it takes minutes.”
“The impact? Our products get to market 24x times faster.”
Choosing the right PIM system
“Plytix made our shortlist, and from the first conversation, the difference compared to the other PIMs was night and day. Our Account Executive, Trever, immediately understood our challenges and clearly explained how Plytix could solve them—which it has,” she told us.
“I was nervous about the transition,” Kathie admitted, “but it couldn’t have gone smoother. I’d read horror stories about other PIMs leaving teams struggling to figure things out on their own, but our experience was the complete opposite. Risa—our personal customer success manager—scheduled as much time as we needed, answered every question, and made the whole process feel easy. The part I was most worried about—importing and organizing our product information—was actually handled by Plytix completely. We told them what we needed, and they went and did it.”
Kathie’s take: The best thing about Plytix
“With a central source of truth, I’m no longer chasing product information for items we should already be selling—I’m actually selling them,” Kathie told us.
“So much of my job is now automated—more than I ever thought possible. I don’t have to manually send product information to retail partners, and there are never mistakes or outdated information slowing things down. That whole back-and-forth? Gone. I’m not even manually adding products to our sales channels anymore. I can finally focus on driving sales and capitalizing on demand.”
Leigh Country’s results with Plytix
- Products get to market 25x faster
- Teams have won back their time and can focus on doing the work that drives business forward
- Leigh Country has seen a significant reduction in data errors
