Cookie Policy

Last Updated: 9 April, 2026

This Cookie Policy explains how Plytix S.L., Plytix.com Inc., and Plytix.com ApS (collectively, "Plytix", "we", "us", or "our") use cookies and similar technologies on our websites and subdomains, including plytix.com and any associated services. It describes what these technologies are, how and why we use them, and the choices available to you in relation to their use.

This Cookie Policy should be read together with our Privacy Policy, which explains how we process personal data collected through cookies and similar technologies, including your rights and how to exercise them.

Plytix operates globally and aims to comply with applicable data protection and privacy laws.

What are the cookies and what are they for?

Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences or past actions.

Cookies serve different functions, including enabling core website functionality, improving user experience, analysing usage, and supporting marketing and advertising activities.

In addition to cookies, we may use similar technologies such as pixels, tags, scripts, and local storage. For simplicity, all such technologies are referred to as “cookies” in this Cookie Policy, unless otherwise specified.

What kind of cookies exist?

Cookies can be classified according to several criteria.

According to the entity that manages them

  • First-party cookies: These are cookies set directly by Plytix from the domain you are visiting. They are typically used to ensure the proper functioning of the Website and to provide the services you request.
  • Third-party cookies: These are cookies set by domains that are not managed by Plytix but by external service providers. These providers may process the information collected through their cookies for their own purposes, in accordance with their own privacy and cookie policies. Where a third party processes data collected through a cookie for its own purposes, that cookie is considered a third-party cookie, even if it is technically deployed through a Plytix domain.
  • Cookies from external social networks: Plytix maintains pages and profiles on third-party platforms such as LinkedIn, Facebook, Instagram, TikTok, YouTube, X, and Pinterest. These platforms may set their own cookies when you interact with their content or visit their websites. Plytix does not control these cookies. For more information, you should consult the privacy and cookie policies of the relevant platforms.

According to the period of time they remain active

  • Session cookies: These are temporary cookies that remain on your device only for the duration of your browsing session. They are deleted automatically when you close your browser.
  • Persistent cookies: These cookies remain on your device for a defined period determined by the cookie provider. Their duration can vary from a few minutes to several years, depending on their purpose.

According to their purpose

  • Strictly Necessary cookies: These cookies are essential for the operation of the Website and the provision of services explicitly requested by you. Without them, the Website cannot function properly. They may include, for example, cookies used to maintain sessions, ensure security, manage network traffic, or enable basic functionality.
  • Preferences cookies: These cookies allow the Website to remember choices you make in order to provide a more personalised experience. Examples include language selection, region settings, or interface preferences. Plytix does not consider these cookies to be strictly necessary, and they are only used where you have provided your consent.
  • Analytical cookies: These cookies allow us to measure and analyse how users interact with the Website. They help us understand usage patterns, improve performance, and optimize the services we offer. They may collect information such as pages visited, time spent on the Website, navigation paths, and technical data about your device and browser. These cookies are only used with your consent.
  • Marketing cookies: These cookies track user behaviour across websites and over time in order to build profiles and display advertising that is relevant to your interests. They may also be used to measure the effectiveness of advertising campaigns and to limit the number of times you see a particular advertisement. These cookies are only used with your consent.

Which are the cookies that Plytix uses?

Necessary cookies

These cookies are essential for the website to function properly and do not require user consent.

Cookie Provider Service Purpose Duration Type
borlabs-cookie Own Borlabs Cookie Stores the users cookie consent preferences. 1 year HTTP Cookie
wordpress_logged_in_* Own WordPress Manages authenticated user sessions. Session HTTP Cookie
wordpress_sec_* Own WordPress Provides secure authentication for logged-in users. Session HTTP Cookie
wp-settings-* Own WordPress Stores user settings in the administration area. 1 year HTTP Cookie

Statistics cookies

Cookie Provider Service Purpose Duration Type
_ga Google Google Analytics Distinguishes users for analytics purposes. 2 years HTTP Cookie
_ga_* Google Google Analytics Stores and counts page views and session state. 2 years HTTP Cookie
_gid Google Google Analytics Distinguishes users for short-term analytics. 24 hours HTTP Cookie
_gat Google Google Analytics Limits request rate. 1 minute HTTP Cookie
_hjSession_* Hotjar Hotjar Stores session data for behavioural analytics. 30 minutes HTTP Cookie
_hjFirstSeen Hotjar Hotjar Identifies the first session of a new user. Session HTTP Cookie
_hjIncludedInSessionSample Hotjar Hotjar Determines whether a user is included in the data sample. Session HTTP Cookie

Marketing cookies

Cookie Provider Service Purpose Duration Type
__hstc HubSpot HubSpot Tracks visitors and stores visit timestamps. 6 months HTTP Cookie
hubspotutk HubSpot HubSpot Stores a unique user identity for tracking purposes. 6 months HTTP Cookie
__hssc HubSpot HubSpot Keeps track of sessions. 30 minutes HTTP Cookie
messagesUtk HubSpot HubSpot Recognises users using the chat or messaging tools. 6 months HTTP Cookie
intercom-id-* Intercom Intercom Identifies visitors for chat and support interactions. 9 months HTTP Cookie
intercom-session-* Intercom Intercom Maintains chat session continuity. 1 week HTTP Cookie
intercom-device-id-* Intercom Intercom Identifies the device used to access the chat widget. 9 months HTTP Cookie
_dd_s DreamData DreamData Stores session and attribution data. Session HTTP Cookie
warmly_* Warmly Warmly Supports company and visitor identification for B2B marketing purposes. Variable HTTP Cookie / Local Storage

External media cookies

Cookie Provider Service Purpose Duration Type
YSC YouTube YouTube Registers video views and user interaction with embedded videos. Session HTTP Cookie
VISITOR_INFO1_LIVE YouTube YouTube Estimates bandwidth and stores user preferences. 6 months HTTP Cookie
PREF YouTube YouTube Stores playback and interface preferences. 8 months HTTP Cookie

Additional information

The installation of non-essential cookies depends on the consent given by the user in the cookie banner or preference centre.

Some third-party cookies may vary depending on the configuration of each provider, the integrations enabled through Google Tag Manager, and the user interaction with embedded content, forms, chat widgets, or tracking tools.

This table is updated based on the services currently implemented on this website. However, third-party providers may modify the names, purposes, or durations of their cookies at any time.

Plytix uses a combination of first-party and third-party cookies for purposes that include ensuring the security and proper functioning of the Website, enabling user-requested services, and, where you have provided your consent, analytics and marketing activities. All cookies operating on the Website and its subdomains are listed in the cookie table below.

Detailed information about the cookies used on the Website, including their name, provider, purpose, legal basis, and duration, is available through our cookie consent management platform. This information is dynamically updated and can be accessed at any time via the cookie banner or the ‘Cookie Preferences’ link available on the Website.

How can I accept, reject or configure the use of cookies?

You can accept, reject, or configure the use of cookies and similar technologies at any time, except for those that are strictly necessary for the operation of the Website and the provision of services explicitly requested by you. Strictly necessary cookies are always active and do not require your consent. Rejecting non-essential cookies does not prevent you from accessing the Website or submitting forms or booking meetings. However, certain features that rely on optional cookies, such as preferences, analytics, or personalised content, may not function as intended. When you first visit the Website, a cookie banner will be displayed that allows you to make an informed choice. Through this banner, you can:

  • Consult the Cookie Policy: This Cookie Policy is permanently available through the banner and in the footer of the Website. You may review it at any time before making your choice.
  • Accept all cookies: By selecting this option, you consent to the use of all optional cookies. These cookies will only be placed after your consent has been recorded.
  • Reject non-essential: By selecting this option, you refuse the use of all cookies that are not strictly necessary. Only essential cookies required for the operation and security of the Website will be used.
  • Manage your cookies: You can choose which categories of cookies to accept or reject. This allows you to give granular consent based on your preferences.

Your choice is recorded and will not be requested again unless:

  • you withdraw your consent,
  • you delete cookies from your browser, or
  • we need to request consent again due to changes in applicable laws or our use of cookies.

You can withdraw or modify your consent at any time by accessing the “Cookie Preferences” available in the footer of the Website.

How can I activate, deactivate or delete cookies?

In addition to the consent management tools provided by Plytix, you can control cookies through your browser settings. Most browsers allow you to block or delete cookies, as well as to configure how cookies are handled. If you disable or delete cookies, some functionalities of the Website may become unavailable or may not operate properly. You can find more information on how to manage cookies in the most common browsers at:

Where cookies are set by third parties, you may also need to manage or delete them directly through the relevant third party’s tools or settings.

Profiling

Where you have provided your consent to the use of marketing and advertising cookies, Plytix may process personal data to create profiles and deliver personalised advertising and communications.

Profiling involves analysing certain aspects of your behaviour and interactions, such as:

  • pages visited and navigation patterns,
  • engagement with content or forms,
  • session duration and frequency of visits,
  • interactions with advertising or third-party platforms.

This information is used to segment audiences, measure campaign effectiveness, and deliver content that is more relevant to your interests.

Profiling for advertising purposes is carried out only on the basis of your consent and only where cookies or similar tracking technologies are used.

The data used for profiling may originate from:

  • your interactions with our Website, where you have consented to cookies;
  • third-party platforms and services that we use, such as YouTube, Google, LinkedIn, or similar providers.

Plytix does not use personal data collected through cookies to make decisions based solely on automated processing that produce legal effects or similarly significant effects on you.

You have the right to withdraw your consent at any time and to object to the processing of your personal data for profiling and advertising purposes. You may do so through the cookie preference centre or by contacting us at gdpr@plytix.com.

For more detailed information about profiling and your rights, please refer to our Privacy Policy.

Data transfers to third countries

The use of cookies and similar technologies may involve the transfer of personal data to countries outside the European Economic Area (EEA), including the United States. Where such transfers occur, Plytix ensures that appropriate safeguards are in place in accordance with applicable data protection laws. These may include:

  • transfers to organisations certified under the EU-US Data Privacy Framework;
  • the use of Standard Contractual Clauses approved by the European Commission; or
  • reliance on adequacy decisions where applicable.

Further information about international data transfers and the safeguards we use is available in our Privacy Policy.

Changes in the Cookie and other technologies Policy

Plytix may update this Cookie Policy from time to time, for example when implementing new services or technologies that involve the use of cookies. When material changes occur, or when the duration established by the applicable regulations has passed, we will request users to renew their cookie preferences through the consent banner.

You can review or change your cookie preferences at any time by clicking the ‘Cookie Preferences’ available in the footer of this website. The cookie consent banner will be displayed again when Plytix introduces new cookies or new purposes, or when the renewal period required by applicable cookie regulations has elapsed, in order to refresh your consent preferences.

More information

If you have questions about how Plytix uses cookies or how your personal data is processed in connection with cookies and similar technologies, you may contact our Data Protection Officer (DPO) through the channels indicated in our Privacy Policy or by emailing gdpr@plytix.com.

Explore Plytix on your terms.
Pick your next step.

Discovery call

Ask your questions, talk through your needs, and see in 20 minutes if Plytix feels like the right fit.
Book now

Book a demo

Explore the platform and focus on the features that matter most to you in a tailored 45-minute walkthrough.
Book now