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PIM for Zalando

The world’s best feed generator for sellers on Zalando

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Supporting the growth of Zalando accounts all over Europe

Improve your ranking on Zalando with Plytix AI

88% of users say Plytix’s AI tools have improved their listings and increased their ranking.

Upload your products to Zalando 6x faster

Customers report uploading 6x faster with Plytix, and say it’s a smoother, easier process.

Get listings approved the first time

91% of Plytix users confirm that they no longer get their product data rejected.

Rank higher and sell more

Download this quick guide with all the best practices and SOPs that actually work for Zalando.

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From Plytix to Zalando. How it works:

Read the latest best practices from Zalando so you know how to optimize your product content.

Head to Plytix and create a channel for your feed management tool (like Channable, Shopping Feed, Lenglow, or more). See all the feed management tools you can connect to Plytix.

 

You can add more fields as needed for your Zalando listing.

Map out the attributes you have in Plytix with your feed management tool’s attributes that match Zalando’s requirements.

Pick the products you want to upload to Zalando. Then, process your channel and copy the ready-to-go feed URL.

Take that feed URL and import it into your feed management tool.

Connect your feed management tool to Zalando. And that’s it! Your products are now ready for Zalando.

For more information on how to map attributes to feed management tool templates click here.

What are the benefits of using the Plytix PIM feed template for Zalando?

Zalando has strict content standards, detailed attribute requirements, and very specific rules for images and fashion data. While Plytix does not connect directly to Zalando, we help you create high-quality feeds that follow their guidelines and keep your product content consistent across every category.

With Plytix, it is easy to format your product data for Zalando, build custom feeds for fashion attributes, and keep everything accurate as your catalog grows.

Here are the benefits of using the Plytix PIM Zalando template:

Always up-to-date product data

Your listings automatically pull the latest information straight from Plytix. No more broken spreadsheets or outdated listings.

Automatic data formatting

Apply formulas and transformations so your fields match Zalando’s requirements, template structure, and allowed values.

Reusable, flexible feed templates

Stop rebuilding the same flat files over and over. Save and reuse templates for different products, categories, or regions with no copy-pasting.

Built-in validation and AI optimization

Never send incomplete listings again. Use completeness checks to validate your feed, then let AI handle translations, copy edits, and SEO tweaks

Smarter digital asset management

Enhance your product images right in your feed. Resize, rename, remove backgrounds, or change file formats without touching the originals. 

Plytix has successfully been sending product data to Zalando since 2018

Zalando is one of Europe’s leading fashion and lifestyle platforms, giving brands a way to reach millions of shoppers across multiple countries. Through the Zalando Partner Program, businesses can list products, manage fashion-specific attributes, and deliver high-quality content that meets Zalando’s strict standards.

Plytix helps make this process smoother by keeping your product data organized, complete, and ready for Zalando’s detailed requirements. You can centralize all your content, structure your attributes, and build feed templates that match Zalando’s format so your listings stay consistent and easy to maintain.

Whether you’re managing a small collection or a wide catalog across markets, using Plytix alongside the Zalando Partner Program helps you stay organized and deliver high-quality content at scale.

Selling on more than just Zalando?

That’s smart. With Plytix, you can create AI-optimized feeds that improve discoverability and rank higher everywhere you sell.
Learn more

FAQs

No, the Zalando feed template offered by Plytix is not a live integration directly into Zalando’s vendor or partner portal. Rather, you use Plytix to generate a correctly formatted file or feed URL from your product data, and then send it to your feed management tool. 

Plytix also works hand in hand with feed management tools. Plytix is where you create high-quality product content and build clean, marketplace-ready feeds, while feed management tools focus on sending those feeds where they need to go. Together, they make managing and delivering your product data simple. See all the feed management tools Plytix partners with.

You can update your Zalando feed template as often as you need. Once your fields are mapped, exporting an updated version takes seconds. New products or price changes? Just re-export from Plytix. No remapping, no manual edits.

Yes, you can set up multiple feed templates for Zalando if you need to manage, for example, different product categories, multiple markets, or different brands and stores under your account. Each template or channel in Plytix can have its own mapping and rules, so you can stay organized as you scale. 

You can absolutely create feed templates for other marketplaces. Once you’ve mapped your first feed template, the process is nearly identical for others. The logic stays the same; only the fields change.

Manually filling out spreadsheets or flat files is time-consuming, error-prone, and hard to maintain (especially when you have many products and frequent updates). With Plytix, you centralize your product data and digital assets, and then automatically generate a ready-to-upload feed with the right content for Zalando. No broken formulas or manual copy-and-paste.

Nope, no need to keep duplicates of your data. Each marketplace has its own requirements on the character limit in your product titles, the decimals in your price, your image size and background color… just to name a few. So we definitely don’t expect you to keep all those different versions of the same info. Instead, you can quickly format that data for the specific marketplace you’re working with right in your Plytix channel, so the data is only changed in your template feed, not your Plytix account. 

Yes, you can easily keep content for different markets, audiences, and languages right in Plytix. You can group content for the same market so you can quickly find and edit it, and even create completeness attributes to make sure all the fields for a given market are filled out before they’re added to your feed template. And the best part is, you don’t need to create that content from scratch; Plytix AI can localize content for different markets, all while following your tone of voice and keeping it optimized for your sales channel.

You can use smart lists so that only products that meet your criteria are added to your feed templates. Set your conditions (like, “Completeness is equal to 100”), save them into a list, and add them to your channel. Anytime a product matches those conditions, it will be automatically added to your feed template. 

Requirements vary depending on the product category, the country you’re selling into, and Zalando’s internal standards. To get the most accurate list, download the category-specific template from Zalando’s portal or feed management tool. Then, upload that template into Plytix as your channel’s mapping basis, so you can map your Plytix attributes to those required fields. 

Yes, you can sync all your digital media from Plytix. Plytix has an integrated DAM (Digital Asset Management) that lets you store most asset formats so you can organize and edit all your digital files in one place. You can even format your images for Zalando’s feed template using AI, so it matches marketplace  requirements.

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