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Telco Accessories is a holding company that owns two mobile accessories brands: Xtorm (Europe’s #1 power brand) and Gecko Covers. Before the COVID-19 pandemic, their core business was sending products to offline stores. But they wanted to move towards direct-to-consumer ecommerce marketplaces, and the pandemic acted as a catalyst.
A Plytix client since 2020, we spoke to Karen Bertaux, Ecommerce Manager at Telco, to find out how Plytix had helped them distribute their products across their marketplaces.
Before Plytix, Telco was struggling to move sales online
“I was brought in to help Telco get their product information online,“ Karen told us. “At the time, marketing and ecommerce teams were pulling product information from here, there, and everywhere when they listed our products on online marketplaces.” Telco was sitting on heaps of content in Excel files, but they couldn’t find or update it fast enough to get their products onto the marketplaces they wanted to sell on.
“For me, the Excel spreadsheets just wouldn’t cut it. Management knew this wasn’t a practical approach to information management, too. But at the time, they didn’t have the in-house skills to steer the PIM ship. That’s why they brought me in,” Karen explained.
“I needed a centralized platform where I could easily export my content from and get it onto our marketplaces.”
Since adopting Plytix, Telco has plans to start selling on more marketplaces
“With Plytix, the synergy just works for us,” Karen told us. “When it comes to sending our product information to our marketplaces and retail partners, there are no more back-and-forth emails. Everything is professional, automated, and consistent.” They just take the product templates from their marketplaces or retail partners, upload them to Plytix, and choose what products to share. Plytix automatically formats the product data and creates a live feed. If product data changes in Plytix, the feed updates too.
“Thanks to how easy sharing product information is with Plytix, we have big plans to grow our marketplace portfolio.”
“Sharing product content both internally and externally has become completely automated,” Karen told us. That means instead of adding products to their websites and marketplaces manually, Karen can focus on finding new online marketplaces to sell and spearheading Telco’s shift to direct-to-consumer sales.
Choosing the right PIM system
“When I joined the team in April 2020, one of my first projects was to find a PIM system to store and distribute content. Fortunately, I have experience with PIM, and when I did my research, I knew exactly what I wanted,” Karen told us.
“In my experience with PIM research, I find that I am often left to wonder about the ‘what if’ for future plans we have as a business. It’s hard to tell if a PIM’s features will continue to support us as we grow. But with Plytix, that wasn’t the case. Everything, including the pricing, was transparently displayed on the website,” she continued.
“The fact that Plytix offers unlimited storage and users was a win for me. Of course, the price sealed the deal as I didn’t have a large budget for this project.”
Karen’s take: The best thing about Plytix
“Since using Plytix, the biggest wins are the time we save on manual entry and how easy it’s been to share content internally and externally,” Karen told us.
Telco has been able to successfully shift to a direct-to-consumer approach, selling their products through online marketplaces, thanks to their ability to add their product information to those marketplaces automatically.
Telco Accessories results with Plytix
- Sharing product information to their marketplaces and partners is fully automated
- Telco doubled the amount and type of content they store online
- With a central source of truth, Telco has a far more controlled approach to product information management
- Grew direct-to-consumer sales, thanks to being able to easily list their products on marketplaces
