“We finally have consistent messaging and branding across all our marketing content.”

“With Plytix, we finally have consistent messaging and branding across all our marketing content—and sales have blown up as a result!” —Mary Reid, Marketing and Project Manager at S4 Lights

S4 Lights supplies major lighting designers, theme parks, municipalities, commercial buildings, and a few specialist retailers worldwide with specialist LED lighting.

Their reputation grew quickly because of their top-tier engineers and advanced technology—and so did their portfolio. “We expanded from having 400+ SKUs to 2000+ SKUs in a relatively short space of time,” Mary Reid, their Marketing Manager, told us when we sat down to talk about how Plytix has helped them market their products. But for the marketing team, keeping up with that product growth was challenging.

Before Plytix, putting together product catalogs took days

“When we had fewer products, it made sense to capture and manage our product information in spreadsheets,” Mary explained. But with their increased portfolio, that was no longer cutting it. “If I wanted to prepare a catalog or spec sheets, it took days to hunt down all the details I needed to put them together,” she told us. 

“Plus, our Dropbox was just about ready to explode. I don’t think we’d even once tidied up our folders. We’d just kept adding to them. We couldn’t find anything anymore.”

Because their product information and images were so scattered, creating and updating their marketing resources was increasingly time-consuming. “Our print catalogs were out of control. They were an absolute time-eater, constantly requiring changes and updates that we didn’t have the time or money to make.”

“Our website had also become a really poor marketing tool for us; it wasn’t doing our products or our brand justice. We wanted something that would let us truly showcase our products, but again, centralizing our product information had to come first!” Mary told us.

“Basically, our product range and customer demand had grown so fast that our marketing hadn’t been able to keep up.” S4 Light’s reputation in the industry was strong, but its marketing resources (like our website, catalogs, and spec sheets) didn’t reflect that. “Our branding was really inconsistent, and our information was badly presented and often incorrect. But for the new clients we were working with who were sinking huge budgets into their lighting solutions, the resources we had didn’t inspire the trust they needed.”

After switching to Plytix, S4 Lights finally has consistent branding across all marketing content

“It now takes far fewer resources to market our products. For starters, we use Brand Portals instead of building catalogs from scratch.” Brand Portals are branded digital catalogs that auto-update when you change product information in Plytix. “We just share the link, and our partners have the information they need,” Mary explained. 

“We also use Plytix’s Product Data Sheets.” Product Data Sheets are PDFs that auto-fill with product information. “That’s hours saved every week. And they’re fully branded and professionally presented, which is a huge plus for our potential clients.” 

The time they saved putting together catalogs was spent creating a new website instead. “Our existing website had been a poor marketing tool for us for a long time. We knew we wanted to build a new website, we just couldn’t figure out how to do it with the product information we had. But once our product content was organized and optimized in Plytix, the hard part was done. We just added the product information and assets straight from Plytix to the new site. For us, it’s the pinnacle of our digital transformation. It’s us showing the world who we really are.”

Similarly, selling on more sales channels, which had been in the pipeline for years, is finally on the horizon. “We have the information we need, and Plytix can automatically format it and share it as a live feed directly to our sales channels.”

“We finally have the tools and time to optimize our product content!”

“While getting our content up to scratch will always be an ongoing project, we finally have the tools and time to get on with it,” Mary told us. “We’ve even been able to update external content that we’d been forced to neglect over the years.”

Choosing the right PIM system

“What stood out about Plytix was how clearly you explained your purpose and showed me how you could help our team organize our entire product line,” Mary told us.

Because S4 Lights' product information and images were so scattered, the transition wasn’t a walk in the park. “Plytix imported our product information and set up our account for us, but we still had to gather all the spreadsheets and data in the first place,” Mary explained. “It was tough, so we needed a PIM that could talk us through every step of the process—which Plytix did. Their support was brilliant!”

Mary’s take: The best thing about Plytix?

“Plytix has helped S4 Lights overcome years of data challenges in months. From a marketing perspective, that means we finally have clear, consistent messaging and branding across all our content. Our products don’t just look great—they tell the right story, reinforcing our reputation and the quality we stand for.”

S4 Lights results with Plytix

• Consistent branding across all their marketing content
• Saved hours every week on creating brand portals and product sheets
• Up-to-date, optimized product information across their website and sales channels