Back to blog
“With Plytix as a central source of truth, we’ve halved the time we spend updating our product information… and we get products to market twice as fast!”
Gaby Bernal Serrano, Account Manager for Online Business at Tunturi
Tunturi has been a Plytix client since 2019. A leading fitness brand, they build cardio machines and strength equipment, which they sell B2B (through distributors), and D2C (through marketplaces and their own webshop).
Gaby started at Tunturi as an International Account Manager, working closely with the retail partners who stock and sell their equipment. But he quickly realised they had a product information problem: no one knew what data they could actually trust. We sat down with Gaby to find out how he used Plytix to help get it under control and get products to market twice as fast.
Before Plytix, Tunturi struggled to know what product information they could trust
When Gaby joined Tunturi, they were a nearly 100-year-old brand and a recognized leader in the fitness space. But behind the scenes, it was chaos. “As a new joiner to Tunturi at the time, I could immediately see the cracks," Gaby told us.
Gaby would often find three different spreadsheets with conflicting product information. “When I asked marketing for clarity, they weren’t confident that that information was accurate or reliable either,” he explained. And with their portfolio constantly fluctuating (sometimes by as many as 2,000 new products), as soon as Gaby was on top of one set of product information, more would be added.
And it wasn't just Tunturi that needed this product information; their partners did, too. “When I sent product information to our clients, it was presented just as our own files were: in spreadsheets or Dropbox folders.”
Luckily, Gaby isn't the type of person to just ignore a problem like this. “I have a technical background, and previously ran my own company, so I’m used to getting things done."
Since switching to Plytix, Tunturi gets products to market twice as fast
"From the organizational elements to Channels and Brand Portals, we use PIM for almost everything,” Gaby told us. "Our content has never been more organized. It’s a breeze: with a single source of truth, we only have to worry about updating one place."
And it's not just managing product information that's easy; accessing it is, too. "We feed all data internally to our service departments, so they are kept in the loop. Our dealers and agents also have on-demand access to our information. They use this information to create manuals, engage with media, and share data with their customers in a transparent manner.”
The impact it's had on their time to market has been massive, too. "from a marketing perspective, our online product catalogs are readily available for media outlets and dealers within minutes.”We have different customers, so we tend to split and separate content per customer, or language, to meet a global market."
“As a result, our time to market is at least twice as fast!”
And the secret to using Plytix PIM so effectively? “We needed the whole company to use Plytix, so we built a PIM team, with experts from different departments: marketing, operations, sales, and even someone from management to add a little pressure. They’re our ambassadors, making sure their teams are managing product information properly.”
Choosing the right PIM system
“Because I had a technical background and am used to getting things done, I started researching PIM software to see if it could help us,” Gaby explained.
He put together a shortlist of companies to speak to. “What set Plytix apart was how invested they were in us,” he told us. “From day one, their customer success team made sure we had everything we needed. They took the time to understand our challenges, set up our account, and even imported and structured our information for us. It wasn’t just about implementation; they genuinely cared about making sure we got results.”
Gaby’s take: The best thing about Plytix
"Now we have one central place for all our product information. We even build our manuals in Plytix, which means we’re getting products to market twice as fast.”
Tunturi’s results with Plytix
- 2x faster time to market
- 50% less time updating product information
- Marketing has saved hours of work; they no longer have to build catalogs and spec sheets by hand
- Increased trust from retail partners who now only receive accurate product information
