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“With Plytix as a central source of truth, we’ve halved the time we spend updating our product information… and we get products to market twice as fast!”
Gaby Bernal Serrano, Account Manager for Online Business at Tunturi
Tunturi has been a Plytix client since 2019. A fitness brand with its own manufacturing facilities, they build cardio machines and strength equipment, which they sell B2B (through distributors) and D2C (through marketplaces and their own webshop).
Gaby started at Tunturi as an account manager, working closely with the retail partners who stock and sell their equipment. But over time—and out of necessity—he transitioned into a Product Data Manager role. We sat down with him to find out how Plytix had helped him organize Tunturi’s product informaiton.
Before Plytix, Tunturi struggled to share accurate product information with partners
“When I joined Tunturi, we were a nearly 100-year-old brand and a recognized leader in the fitness space. We managed thousands of products. But behind the scenes, it was chaos,” Gaby told us. “As a new joiner to Tunturi at the time, I could immediately see the cracks. Even something as basic as sharing product information with our retail partners, which I needed to do daily, was a full-blown mission.”
Gaby would often find three different spreadsheets with conflicting product information. “When I asked marketing for clarity, they weren’t confident that that information was accurate or reliable either.” Each team had its own version of spreadsheets. “I spent my days piecing together product information—digging through files, organizing it, filling in gaps—but I was never 100% sure what I was sending was right.” And with their portfolio constantly fluctuating (sometimes by as many as 2,000 new products), as soon as Gaby was on top of one set of product information, more would be added.
“Our partners were frustrated with how long it took us to send the information they needed, and I was constantly apologizing for sending the wrong information,” he told us. A simple request from them for higher-quality images could take Gaby days to resolve. “And when I did send it over, it was presented just as our own files were: in spreadsheets or Dropbox folders. It felt like I was always on the back foot with our B2B partners.”
“Because I saw firsthand how much incorrect product information hurt our retail partners' trust in us, I was the one pushing hardest to fix it,” Gabby told us.
Tunturi gets products to market twice as fast since switching to Plytix
“Now, we use Plytix for everything,” Gaby told us. “Instead of multiple spreadsheets and Dropbox folders, we just have one place where all our product information and digital assets—like photos and videos—live. They’re stored together, and all our products are organized into categories and sub-categories so we can easily find what we need.” All of Tunturi’s teams can make changes (like adding translations or images) directly in Plytix instead of in their own versions of files.
“It has not only transformed the way I work, it’s transformed the way everyone works,” Gaby explained. “Our servicing team has cut the time they spend finding and updating product information in half. Our marketing team can create and share Brand Portals” (branded digital catalogs that are auto-populated with your latest product information) “with media outlets and dealers in minutes. They never become outdated because if you change product information in Plytix, the Brand Portal is updated, too.”
“As a result, our time to market is at least twice as fast!”
“With a single source of truth, we only have to worry about adding or updating product information in one place! And the product information we need is always right where we need it.”
Choosing the right PIM system
“Because I had a technical background and am used to getting things done—and because our current system (or lack of system) was impacting both my day-to-day and our retail partners—I started researching PIM software to see if it could help us,” Gaby explained.
He put together a shortlist of companies to speak to. “What set Plytix apart was how invested they were in us,” he told us. “From day one, their customer success team made sure we had everything we needed. They took the time to understand our challenges, set up our account, and even imported and structured our information for us. It wasn’t just about implementation; they genuinely cared about making sure we got results.”
Gaby’s take: The best thing about Plytix
“When we bought Plytix, I thought I would still be updating and emailing spreadsheets, but with accurate product information,” Gaby explained. “But actually, our ecatalogs are readily available for media outlets and dealers within minutes. That means there’s no more back-and-forth between me and our retail partners. They have what they need, and I can focus on finding new business or pitching new products.”
Tunturi’s results with Plytix
- 2x faster time to market
- 50% less time updating product information
- Marketing has saved hours of work; they no longer have to build catalogs and spec sheets by hand
- Increased trust from retail partners who now only receive accurate product information
