"Plytix is a double thumbs up from me!”

Product imports

4x faster

to import products


3x faster

when setting up a new product


75% fewer tears

cried by the Product Manager


To find an easy, affordable way to deliver product data to retailers

Twisted X's decision to explore a PIM solution was motivated by their retailers’ growing content demands. 

Initially, retailers would send Austin, the Product Data Manager (PDM), hundreds of spreadsheets to complete, and Austin would deliver them with product information specific to each retailer. 

“After years of tracking product information for retailers through a master spreadsheet, it became unmanageable. But we couldn’t neglect their complex requirements it was mandatory for our resellers.” And so, they knew what they had to do.

Thomas, CIO of Twisted X


The search for the right PIM software was on!

Thomas, the Chief Information Officer (CIO) of Twisted X, suggested a PIM to help Austin and his team collaborate on product information, and use it as a central source of truth across the company.

“After signing up, and engaging, with many Product Information Management providers, we quickly realized that we wanted something agile nothing too intricate,” says Austin. 

At this time, Twisted X only required a PIM for channels and ecatalogs. And so, they didn’t see the point in paying for a platform that costs them an arm and a leg for two features.

Austin continues, “shortly after we signed-up for Plytix, we got a  call from Jon, one of the account managers at Plytix. He offered to help us get familiar with the tool, and – no kidding – 20-minutes later notified us that he had finished importing all our products into the PIM, and he had even set up some export channels with formula based attribute transformations. That blew us away! From that moment, we knew Plytix was a no brainer for our company.”

Tan and dark brown outdoor Twisted X boots


“We're really impressed by the time Plytix is saving us daily.”

“We were on the free tier for about a month before we decided to purchase the full product." 

Austin continues ...

“Since we started working with Plytix, we have doubled in size (if not more), and they’ve always kept up with our growth. Their platform's capabilities are being used across the company from our sales department right through to the warehouse. We truly have no complaints about this easy-to-use tool!”

Laptop example of Twisted X product information in action on Plytix PIM


  • "Our product imports are now 4x faster!"
  • "We can set up new product data 3x faster!"
  • "Our Product Manager sheds fewer tears!"
Man wearing modern gray patterned Twisted X sneakers

Austin, Product Manager at Twisted X

“Plytix will always be our first love. Their customer support is an awesome experience, and they have made my job easier. In short, Plytix is a double thumbs up from me!”

Austin, Chief Data Officer at Twisted X