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Twisted X manufactures Western footwear with a sustainable twist. They’ve been a Plytix client since 2019.
We sat down with Austin (Twisted X’s Product Data Manager) to see how using Plytix has allowed them to organize and share their product information fast enough to meet their B2B retail partners’ needs.
Before Plytix, Twisted X used spreadsheets to manage product information
“Before adopting Plytix, our products had started to gain the attention of major retail partners (like Boot Barn, Saf-Gard, and Rivera Western Wear), which was great news. But each of them had very specific requirements for the product information they needed. We’re talking detailed specs, images, videos, sustainability info, and even translations. And they didn’t just need slightly different things; they needed them structured in totally different formats,” Austin told us.
“The job of sharing our product information with them fell into my lap,” explained Austin. “At first, I relied on spreadsheets. Hundreds of them. Every time a retail partner sent over a product template, I manually filled it in, hoping I didn’t miss anything. But updating product content across multiple files was exhausting, and no matter how fast I worked, the information was outdated almost as soon as I shared it.”
The breaking point? “Our retail partners just weren’t getting the accurate, up-to-date information they needed to sell Twisted X’s products. The growth we’d thought was coming our way wasn’t materializing. We knew we had to do something different.”
Twisted X launches products 2x faster since switching to Plytix
“Everything changed when we started using Plytix. Our product information—pricing, descriptions, images, videos, and sustainability info—is all centralized in one place. I finally moved my master spreadsheet to the trash, and it’s been a weight off my mind. No more manually adding or updating data!” Austin explained.
“Better yet, I don’t have to fill out spreadsheets for our retail partners anymore—Plytix does it for me. The platform automatically pulls product information from Plytix and shares it via live feeds.” Each feed is tailored to their retail partners' specifications, sending only the products they need, formatted exactly to their template. The feed sends them to a spreadsheet that only includes the latest product updates. “That means no more back-and-forth emails, no outdated files, and no manual errors.”
“It used to take us 6 months to launch a product. Now it takes us half that time!”
“Setting up a new retail partner? Easy,” Austin told us. “I just upload their product template once, and Plytix matches the fields automatically.”
Choosing the right PIM system
Twisted X adopted Plytix in March 2019 when Thomas, their Chief Information Officer, heard about the software and suggested it as a solution to Austin. “I absolutely jumped at the chance to tidy up our product information and really pushed adoption through,” Austin told us.
“Thomas had some reservations about how long it would take to start seeing value from the investment. But with Plytix, we saw value from day one. They literally imported our product information and set up our account for us, so we could start working straight away!”
Austin’s take: The best thing about Plytix
“For me, the best thing about Plytix is the automation. I don’t need to manually format data or spend my days double-checking spreadsheets—Plytix does it.”
Twisted X’s results with Plytix
- 2x faster to set up new products
- 3x faster to share products with retail partners
- Increased sales due to more trust and repeat business from retail partners
