How Twisted X beat data silos and spreadsheet chaos in just 4 months

Twisted X's decision to explore a PIM solution was motivated by their retailers’ growing content demands. 

Initially, retailers would send Austin, the Product Data Manager (PDM), hundreds of spreadsheets to complete, and Austin would deliver them with product information specific to each retailer. 

“After years of tracking product information for retailers through a master spreadsheet, it became unmanageable. But we couldn’t neglect their complex requirements – it was mandatory for our resellers.” And so, they knew what they had to do.

“After signing up, and engaging, with many Product Information Management providers, we quickly realized that we wanted something agile – nothing too intricate,” says Austin. 

At this time, Twisted X only required a PIM for channels and ecatalogs. And so, they didn’t see the point in paying for a platform that costs them an arm and a leg for two features.

Austin continues, “shortly after we signed-up for Plytix, we got a  call from Jon, one of the account managers at Plytix. He offered to help us get familiar with the tool, and – no kidding – 20-minutes later notified us that he had finished importing all our products into the PIM, and he had even set up some export channels with formula based attribute transformations. That blew us away! From that moment, we knew Plytix was a no brainer for our company.”

• "Our product imports are now 4x faster!"
• "We can set up new product data 3x faster!"
• "Our Product Manager sheds fewer tears!"