Magento is the third most sought-after ecommerce platform after WooCommerce and Shopify, with more than 250,000 merchants. The platform accounted for 13% of the entire ecommerce market in 2018 but has since dropped due to complexity. Today, it accounts for 9% of open-source and enterprise versions.
Despite the drop, it’s still a popular platform because of its key features.
- It has a user-friendly interface
- It being a highly-customizable storefronts
- The ease of integration with third-parties
- The frictionless responsive design
- Its multiple deployment choices
- Its SEO-friendly and mobile-friendly solutions
This explains why well-known luxury brands such as Ford, Omega Watches, Christian Louboutin, and Bulgari use Magento for their online storefronts.
But even the best platforms can’t always do everything, and there will be a few limitations. With Magento specifically, there are five key challenges that can easily be solved with modern product information management (PIM) software.
1. Content may not appear on Google search results
Google is one of the biggest search engines in the world and continues to dominate the search engine market, maintaining a 92.47% market share as of June 2021. Moreover, 39% of consumers are influenced by a relevant search on Google. What does this show you? It shows you that businesses, especially small businesses wishing to compete against ecommerce giants need to focus heavily on SEO and have a website that appears on Google search results. As it is, Magento does have mobile and SEO friendly features that allow you to do the following:
- Implement the best SEO practices for your Magento store
- Optimize the loading speed of your web pages for better user experiences (UX) and ranking
- Focus on Google Site Maps, so you can structure all pages on your website and make it easy for Google to crawl
- Manage your site redirects
- Always keep your website functional
However, SEO doesn’t stop there.
You need to take it up a notch—the competition in ecommerce is highly competitive. To emerge as the winner, you need to focus on keyword research, taxonomies and site architecture, on-page and technical SEO, content marketing, linking building, and continuously measuring and adjusting your strategy.
Solution: A PIM system! Why? You need to store all your SEO-related content somewhere right? As you’ve seen in the bullet points above, you need to have an ecommerce SEO strategy that includes data such as Google categories and mobile-friendly product descriptions that are rich with keywords. These keywords should align with customer searches on sales channels. Having a PIM tool allows you to do just that, and it makes it easier for your marketing team to focus on improving your SEO efforts from one centralized place, and transfer that data to your web store or marketplaces easily. This helps you become more visible on Google.
2. Dealing with inventory management
Inventory management is key to a successful ecommerce, and without it, not only will it cause frustration for you and your team, but your customers too.
There are three overarching issues that come with inventory tracking:
Overstock, understock, and deadstock
Magento retailers either have to deal with having too much stock that can’t be sold in a reasonable time frame or have to deal with deadstock that cannot be sold.
In a customer survey customers indicated that they feel let down if:
- They can't find a product on your web store, they’ll look elsewhere
- A product that has been heavily advertised is out of stock
- They encounter an out-of-stock item before or even after they have added items to their cart
Old-fashioned record data management
Many small companies are still attempting to do inventory tracking manually through the use of spreadsheets. While this can work for a small amount of stock, using spreadsheets is bad for an ecommerce business, even more so when you're growing and managing a large number of SKUs. It leaves so much room for human error, which is why some Magento retailers can't see some of their products in their stores or through category view unless they visit the exact URL.
Difficulties with the supply chain
While this isn't in a retailer’s control, it can cause pitfalls in your business. Delayed orders from suppliers won't only cause deadstock but are also a waste of money. It impacts your inventory numbers and creates a backlog and a high demand.
Solution: All the issues above can be fixed with a product catalog management system. While you may have an Enterprise Resource Planning system (ERP) and Point-of-Sale (POS) inventory system, connecting your ERP with a PIM can make tracking inventory easier as it ensures that you centralize all your product data.
Having one location for product content keeps data organized for internal and external use. It also ensures that you provide your suppliers with the correct product information for stock. For instance, when you manage your data in Plytix, you won’t need to work with spreadsheets that leave room for redundancies and human error. With a product catalog management system like ours, you and your team can be certain that you can send updates efficiently, track changes, mend inaccuracies and share internally and externally is correct and updated.
3. Lack of available technical support
To keep your customers happy, you need to run your web store 24/7! Experiencing slow or unresponsive pages while a customer is searching for a product won’t end well for your brand’s reputation or sales. According to this study, a slow-loading website costs retailers $2.6 billion in sales. This is why having technical support is necessary. Sadly, Magento customers have experienced challenges in this area.
Solution: Magento community forums can give you tips on how to manage certain grievances, or you might come into contact with someone who has experienced the same issue and can help you out. Additionally, consider Magento’s managed support, where you will have to pay a fee for the management of updates, troubleshooting, bug fixes, patches, and training. This will fix performance issues on your web store. But it won't fix any product information issues that you encounter. Plytix, a data management software, is nifty for non-tech users, meaning that anyone with access can jump in and fix errors. This ensures the data you push into your web store is of high quality and clearly displayed in the right sizing and format so that it doesn't impact your customer experience. You’ll also have a dedicated customer success manager to guide you along the way.
4. Slow website performance and speed
Speed and performance are fundamental for a good customer experience. According to this research, 47% of customers expect a website to load in two seconds! This has been an issue on Magento, despite changes made on Magento 2, and continues to be an issue shared on Magento community pages.
But a slow-loading website won’t only affect your customer experience (which, don’t get us wrong, is a big deal), it will affect your conversions and bounce rate.
5. Layout and customization struggles
While Magento is very flexible and can accommodate customization, it isn’t the most user-friendly platform. This reason has a big impact on why Magento has experienced a loss in the market share, pushing ecommerce owners to migrate to other ecommerce hosted platforms such as Shopify. This hosted platform, along with others, offers an effortless functionality experience for non-tech users
Solution: While Magento still manages to keep its customers because of a wide range of customization and valuable tools for ecommerce such as analytics, monitoring, and conversion optimization tools. It still isn’t a viable option for someone who isn’t tech-savvy, and that’s where a PIM comes in. Plytix PIM is built with MongoDB, which is a document-oriented database used to store all product information and account data. Additionally, our next-gen PIM is made to tackle open source complexities. This is because our PIM makes storefront areas more user-friendly through headless commerce. This also allows for users to easily customize and use other third-party add ons that improve your store.
Remove all these limitations with PIM
Limitations can have consequences when trying to grow your ecommerce store.
Our software can help you ramp up your efforts in making sure that you’re always in front of the right customer, with accurate, optimized, and enriched product content that will resonate with them. Plytix is specially built (and priced!) for small to medium-sized businesses like yours. For more, request a demo now and see how PIM for small businesses is the missing ingredient for your Magento store!