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Baldinini designs and manufactures artisan Italian footwear and accessories. As they started selling outside of Italy, they realized they needed to digitize their data management and internal processes to keep up.
They became a Plytix client in 2021, so we spoke with Sara Rizzi, their Digital Media Specialist, to find out how Plytix allowed their marketing team to keep up with their growing product portfolio.
Before Plytix, Baldinini struggled to share product information to their ecommerce channels
“Our product information was being managed in CSV files,” Sara told us. “But as our product portfolio grew and we started selling in more countries globally, it became difficult to find information, like an item’s availability, which countries it was selling in, and the product photos to go with it.”
On top of that, different countries had different requirements for selling products. “Depending on the audience, our online stores have very specific product variety and data requirements. So we need to take extra caution in ensuring that we’re serving the right products (and product information) to the right market,” Sara explained.
“We would have to open up multiple files at once to find all the information we needed for a listing. And once you’d done that, you’d then open up a digital database of all our assets to find the correct images to link with the product.” It was time-consuming, to say the least.
“Of course, I suffered the internal frustrations of managing hundreds of CSVs and locating unlinked assets,” Sara told us. “But the organizational elements were a secondary focus for me. First, it was marketplace integrations. I was spending so much time on pointless email back-and-forths or fixing expired WeTransfer links just to get our product information to our partners or onto sales channels.”
With Plytix, Baldinini updates their channels automatically
"We’re now able to store multiple versions of our product information, according to the individual’s sales channel’s needs, as well as syndicate Enterprise Resource Planning (ERP) data directly into the PIM to manage inventory,” Sara told us.
“We also share Brand Portals with our retail partners instead of WeTransfer links.” Brand Portals—branded digital catalogs that auto-fill with your latest product information—allow them to share a selection of products with clients directly. But for Baldinini, the big win has been using live feeds to share their products straight to their sales channels.
“We now serve the right products (and product information) to the right market automatically.”
“Instead of manually searching for the products and product details we need in order to add them to a channel, and then fixing errors manually as well, we just use a feed. Everything is automatic.”
Choosing the right PIM system
“We originally thought we needed more than one tool. We needed something for A.) product information management and B.) channel integrations,” Sara told us.
“I didn’t know what PIM software was, but the more I found out, the more I realized the opportunities it could bring for Baldinini. I remember thinking, if it’s true, and it does what it says it does, I want one. My only condition was that it doubled up as PIM and DAM,” she explained.
“Before choosing Plytix, I test-drove a few others. But the user-friendliness of Plytix is something that stood out to me from day one! It’s simple—even if you’re not tech-savvy,” she explained.
Sara’s take: The best thing about Plytix
“There’s no manual searching for product details to add to a channel or fixing errors! Everything is automatic.”
Baldinini’s results with Plytix
- Work 80% faster compared to working in spreadsheets
- Publish products to 10 channels automatically
- Manage product content in 4 languages from one place
- Automatic updates on content and real-time control over all their sales channels
- Share self-serve product information with B2B retail partners using Brand Portals
