Back to blog
Safety First Aid Kit, a UK-based Medical supplies company, became a Plytix client in 2023 when they were on the hunt for a way to optimize their product information for both their website and Google Shopping. We spoke to David Lyall, their marketing manager, to see how Plytix has helped them do it.
Before Plytix, David couldn’t optimize content for both SEO and Google Shopping
“Our product information was spread across our website, spreadsheets, Dropbox, and our Enterprise Resource Planning (ERP) system,” David told us. “We used a feed management tool to list our products on Google Shopping. But because our product information was so scattered, the feed management tool could only pull a few bits and pieces from our ERP.”
This was a problem, especially as most of the product information they needed was stored not in their ERP, but in spreadsheets or Dropbox folders. “As a workaround, we got it to pull the information we needed from our website,” David explained. “We’d add content to our site manually, and the tool pulled product information from there to list on Google Shopping instead.”
But Google Shopping’s strict requirements for listing products didn’t align with the SEO best practices they’d used to prepare the content for their website. “We’d write these great SEO-optimized product descriptions for our website. Then, the feed management tool would pull them to use on Google Shopping, too, but they wouldn’t meet Google Shopping’s requirements. We’d just get an error message,” David explained.
“We had to choose between dropping our website SEO to write titles and descriptions that Google Shopping would accept, or keeping their website SEO-optimized and not selling on Google Shopping.”
Since adopting Plytix: How Safety First Aid Kit increased their website traffic
“Previously, our feed management tool was more of a connector for the bits and pieces of product information we had in our ERP. But it didn’t help us optimize our content for our sales channels. Plytix does,” David told us.
“We store SEO-optimized website content like titles and descriptions alongside Google Shopping-specific content in Plytix. Then we just choose what to send where.”
“Plytix lets us prepare and share content tailored to where we’re selling.”
Choosing the right PIM system
“I remembered a demo I’d had with Plytix some years ago, and it got me thinking that a PIM system could be the missing piece,” David told us. “Instead of just focusing on sharing our product information, we realized a PIM would help centralize our product information, too. We could fix our data issues and make some cost savings, as we wouldn’t be paying for the feed management tool.”
David’s take: The best thing about Plytix
“Being able to store SEO-optimized titles and descriptions alongside Google Shopping-optimized titles and descriptions is the best thing. Hands down.”
Safety First Aid Kit’s results with Plytix
- Saved £3,500 a year by switching from a feed management tool to Plytix
- 0 data errors or rejections on Google Shopping
- Share 1000 products to Google Shopping, automatically
Want to find out more about content syndication and distribution channels? Check out more content below!
Plytix Channels Guide
Channels video
7 Optimization Tips to Increase Conversions on Google Shopping
