The Methodology

Over the years, we’ve worked with countless brands, large and small, to identify their biggest pain points when it comes to managing product content. Out of this came CODA, a very simple framework that has been proven to solve the biggest product content management challenges and increase sales.

CODA: Centralize, Optimize, Distribute, and Analyze. 


Grab the full methodology here!



Centralizing starts with scraping all your scattered product information, from even the darkest corners of your workspaces, into a single source of truth. Consider this a spring clean that will force you to sanitize your data to remove duplicate or outdated, products and content.

Information, files, images etc. One place for it all.

Centralize means you can establish the full scale of your products and keep info. consistent. Launching new products becomes simpler, and better yet, all team members can create, find, and edit content faster.




‘'Nobody puts data in the corner!’ - he said. Even the world's most alluring, and information rich products won’t sell if no one sees them, which is why distributing your product content is paramount.

But it is so much more than just information sharing; it's about sending the right information in the right format to the right platform, and finding a way to automate this so it gets there faster and without human error.

It is also a matter of securing brand consistency by making sure your resellers and distributors are displaying the correct content at all time. Brand inconsistencies are costly and can hurt your brand, so find a way to make it easy to distribute product content and you will not only get to market faster, you will also see an immediate increase in brand consistency. Your brand manager will love you!


Download the full methodology 

Find out why applying CODA will increase performance across your different channels.