Connor Mora

University of Michigan student and digital marketing intern for Plytix. Runner and sneaker enthusiast.

Recent Posts

Burgers, Scampi and Martinis: How shoe brands are strategically positioning for market share

[fa icon="calendar'] Aug 21, 2017 8:00:00 AM | by Connor Mora

Big brands seem to be dominating the footwear market, but strategic niche identification is helping small brands remain competitive and boost market share.
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When Worlds Collide: Performance Footwear's Trend Toward Fashion

[fa icon="calendar'] Jul 19, 2017 3:14:19 PM | by Connor Mora

Performance shoes have hopped on the fast track of fashion and aren't slowing down. It's more than boosting athletic performance, it's about making a statement
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