Find content gaps before they find you

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Why teams use this workflow

No more guessing

See exactly what’s missing without reviewing products one by one.

Reach buyers first

Catch missing content gaps earlier so you can go live faster. 

Trust your data

Publish products knowing they’re 100% ready.

How it works

1.
Create a completeness attribute
Define what information products need before they're ready.
2.
Review completeness scores
Add completeness scores to your view to see what’s missing.

3.
Filter products that need attention
Find products with missing information in just a few clicks.
4.
Save a view for your team
Keep track of incomplete products and revisit them anytime.

Pro tips

Create attribute groups

Organize your attributes by content type or channel to quickly find them when setting things up.

Customize your view

Revisit your workspace exactly as you left it, with specific product types, columns, and filters.

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FAQs

A completeness attribute lets you define which fields are required for products to be considered ready. Then, it autogenerates a percentage score for each product based on how many fields are filled out, so you can get a quick view of what’s missing.

The attributes you need may vary depending on where you’re selling and what you want to keep track of. You can create completeness attributes for different content types (like media or product specifications) or for specific channels, like Shopify. 

To get an overview of the most common fields for Shopify, check out our mapping guide.

Yes, you can create as many completeness attributes as you need. Many teams create unique ones for different channels, content types, internal teams, or languages (like “Spanish Content,” “Marketing Information,” or “Shopify Completeness”).

Once your completeness attribute is created, you can use filters and saved views to identify products that are missing information. 

Completeness scores update automatically as you add missing fields, so you can keep track of product readiness as you work on your content.