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Best PIM for 2020: Evaluating the Top 5 Product Information Management Solutions

December 5, 2019 / by Tina Eaton

Forget going to the gym and reading more books. 2019 is quickly coming to a close, and we want to know what your New Year’s resolution is going to be for your business.

How are you going to make 2020 your store’s biggest year yet? How are you going to increase profits, move into new sales channels, expand your product offerings, analyze important sales and marketing metrics, and keep all your product information up-to-date and accurate at all times?

There’s one tool that can help your ecommerce store do all of those things, and if you want to crush your 2020 business resolutions, you’re going to want it. It’s product information management (PIM) software, and it’s the best investment you can make in your business going into the new year.

For PIM newbies, though, making the leap can be overwhelming. There’s a lot of PIM solutions out there, so figuring out which one is best for your store’s needs is a big job. Plus, a lot of PIM solutions are expensive. If you’re going to make that kind of an investment in your business, you’d better be certain you’re going to get the return you need to make it worth the cost.

That’s where we come in. If a new PIM solution is one of your business goals for 2020, we have the new information you need for the new year. This guide is all you need to learn the pros, cons, features, and selling points of the five best PIM solutions on the market in 2020. Read on, and know you’re going to choose the PIM software your business needs to make 2020 your best year yet.

Why Invest In PIM In 2020?

If you’re still on the fence, allow us to convince you that PIM software is the most important investment you can make in 2020 — because it totally is.

64 percent of adults say they prefer shopping online because there’s more product information available to them there than there is in stores. But if you’re an ecommerce retailer who offers more than just a product or two, keeping track of all that product information, keeping it up to date, making sure it’s all accurate, and pushing it to all your different sales and marketing channels is more work than anyone can do manually. Today’s online retailers need a software solution that can handle all that for them.

Why Invest In PIM In 2020?

PIM software is absolutely necessary if you…

  • Offer more SKUs than you or your team can keep up-to-date manually
  • Market and sell your products in more than one channel (and if you don’t already do that, you should)
  • Collect product data from more than one supplier
  • Need to be able to provide accurate, up-to-date product information across multiple people or teams
  • Regularly expand your product offerings (or want to in the new year)

Companies who already use PIM software have reported that they can get their products to market in 400 percent less time. They also see up to 50 percent more sales, and up to 23 percent fewer product returns.

On the other hand, global management consultants at A.T. Kearney found that companies that don’t do a good job of managing all that product information lose around 3.5 percent of their sales each year. Is that what you want in 2020? No? Then you need a PIM solution, and it’s likely that that solution is PIM software.

Best PIM Software In 2020: Meet the Top Players

There are tons of PIM software solutions on the market, but we’re going to compare the top five: Salsify, Akeneo, Pimcore, inRiver PIM, and Plytix. For each software, we’ve compiled pros and cons, plus other important information that will help you decide which one of these PIM solutions is right for you and your business.

 

Salsify: A Feature-Saturated, Cloud-Based Solution

Salsify

Salsify is a cloud-based PIM software that’s chock full of features. It offers a pretty intuitive user experience that makes it simple to create a product and push it to marketing and sales channels. You can also get a 30-day free trial period with a personalized demo, which allows you to try out this solution before you commit to its very hefty price tag.

Best for: Large enterprises with 500+ employees

Cost: Salsify doesn’t communicate prices online, but we interviewed some of their clients and the lowest starting price we found was $24,000 per year.

 

Pros

Cons

  • All your product data in one centralized location
  • You can import product information and assets from multiple sources
  • It’s easy to push content in the correct formats to multiple channels
  • Actionable analytics to help you track key sales metrics
  • For many businesses, Salsify is too feature-heavy and complex. Beginners to PIM software in particular might find it difficult to navigate
  • The bulk edit feature is difficult to use
  • The price point doesn’t make this an appealing choice for small-to-medium-sized businesses

 

Akeneo: A PIM System Built for Large Enterprises

Akeneo

Akeneo, with a high price point and a core system that allows you to purchase add-ons as needed, is definitely created for larger enterprises, rather than SMBs. The system is open-source, which means less tech-savvy users won’t be able to harness its potential and may be overwhelmed by the lack of structure.

Best for: Large enterprises with 500+ employees

Cost: Akeneo doesn’t communicate prices online, but we interviewed some of their clients and the lowest starting price we found was $38,000 per year.

Pros

Cons

  • All your product data in one centralized location
  • Asset manager can store and organize tons of information, including images and videos
  • “History version reverse” allows you to see product revision history
  • You can manage rights for different people and teams across the organization
  • The open-source model means that if you aren’t tech-savvy, you may struggle to take advantage of some features
  • Import/export processes, permissions management, and other tasks aren’t as user friendly as we’d like to see
  • Integrations aren’t always smooth
  • The price point doesn’t make this an appealing choice for small-to-medium-sized businesses

 

Pimcore: The Free Open-Source PIM for Tech-Savvy Enterprises

Pimcore

Pimcore offers a combined set of softwares for both product information management and customer experience management. It’s an open-source software, which means it has potential to be a powerful tool, but only in the hands of a company that has the tech experience to use it to its full potential. For the most part, the companies that will have the best experience with Pimcore are the ones that have the resources to employ a team of IT experts to assist with personalizing and running the software.

Best for: Large enterprises with 500+ employees

Cost: Pimcore is free to license whether you’re an individual or a large enterprise.

Pros

Cons

  • All your product data in one centralized location
  • Cost makes Pimcore accessible to all businesses
  • Data validation feature helps ensure product information is high quality
  • The open-source model means that if you aren’t tech-savvy, you may struggle to take advantage of some features
  • Certain features, like image uploading, can be difficult and time-consuming to use

 

inRiver PIM: A Customizable, Cloud-Based Solution

inRiver PIM

InRiver PIM was created with small businesses in mind, but can now handle the needs of small to much larger enterprises. Users point to its flexibility as a feature that makes them love inRiver, but this PIM’s ability to grow with your business might not be there.

Best for: Small businesses

Cost: We couldn’t find any cost information online for inRiver, other than that users pay for the software on a subscription model.

Pros

Cons

  • All your product data in one centralized location
  • Features are fast and customizable
  • The user experience is sleek and straightforward
  • Extra apps cost more to add to the core software
  • Managing your datasets gets more complicated as they get larger, so for businesses with a lot of SKUs, this might not be the best choice

 

Plytix: The All-In-One Software That’s Accessible and Easy to Use

Plytix

Plytix offers a PIM that’s powerful, yet easy to learn and simple to use. It was designed and initially priced for small-to-medium-sized businesses, but even large enterprises can take advantage of Plytix’s all-in-one, feature-packed software.

Best for: Enterprises of all sizes

Cost: Plytix offers fixed pricing plans, including a free plan for businesses with up to 10,000 products. The free plan includes unlimited users, files, and more. For businesses that need more than that, the Pro plan starts at $830 per month.

Pros

Cons

  • All your product data in one centralized location, accessible to unlimited users
  • Intelligent data filtering that makes content management more efficient
  • Ability to push accurate product information to multiple channels
  • Price makes this software accessible to any business
  • No white-label option is currently available, but the feature is in development and coming soon

 

Which PIM Will You Choose for 2020?

Still not sure which PIM software solution is right for your business? For more on why you need a PIM solution and choosing the software that’s right for you, check out our Ultimate PIM Buyer’s Guide.

ultimate buyers guide
 

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Tina Eaton

Written by Tina Eaton