If you’re an ecommerce retailer in this day and age, there’s one word we know you hear over and over — about your marketing, your sales, your customer engagement and more.
Omnichannel retail is when your customers can interact with your brand in multiple ways, moving to new mediums or communication methods, and picking up seamlessly where they left off. Employing a great omnichannel strategy will help your business not only attract shoppers but keep them coming back for return purchases.
As ecommerce sales have changed along with the growth of the internet, social media, apps and other technology tools of our age, retailers are now expected to take advantage of a multitude of channels they can use to reach their customers—and make the customer experience flow seamlessly from each of those channels to the next. That’s a true omnichannel experience, and in 2019, shoppers expect it from all their favorite brands.
In order to keep pace with their competition, it’s essential for online retailers to have an omnichannel strategy. What's more, retailers are finding success with multichannel funnels. Multichannel marketing campaigns have 166 percent higher engagement than single-channel campaigns. By creating consistent messaging that can be shared accross all channels, you'll engage more customers, driving more sales.
As the landscape of omnichannel marketing and sales changes as quickly and frequently as the technology we use, it can be tough for the average retailer to keep up with the latest and greatest ways to provide the omnichannel experience customers expect.
In this infographic, we’ll take a look at eight of the key omnichannel trends that are shaping the industry right now, as well as how you can put them to use to give your customers the seamless omnichannel experience they’re looking for.