The Plytix Blog

What’s the difference between PIM and DAM? An explanation of each term and how they combine to produce operational excellence and customer experience.

A roadmap to every tool a retail brand will need to grow from ideation to their first million in revenue—and well beyond. [INFOGRAPHIC]

The ultimate guide for digital retailers and resellers who are looking to grow their brands and revenue with Google Shopping, Amazon Ads, or even both.

Today, more online shoppers start their search for products in Amazon’s search engine than Google. That means the right keywords and Amazon SEO is key to getting Amazon traffic and conversions. Here’s how to find them.

A spotlight on four different brands that are fighting the good fight against Amazon—and key takeaways you can use to replicate their success in your own business.

The ultimate guide to leveraging customer data to boost retention, acquisition, personalization, website usability, and product listings—ultimately achieving revenue optimization.

2019 shoppers expect to be able to access and interact with brands from multiple channels and devices both online and off. Here are the omnichannel trends retailers need to know about to deliver.

Three tactics any ecommerce business can use to improve UX, generate conversions, and start writing their own multi-million-dollar fate.

Bringing your sports brand marketing into the digital age? Use these strategies to up your page views, increase sales, and better your bottom line.