The Plytix Blog

A spotlight on four different brands that are fighting the good fight against Amazon—and key takeaways you can use to replicate their success in your own business.

The ultimate guide to leveraging customer data to boost retention, acquisition, personalization, website usability, and product listings—ultimately achieving revenue optimization.

2019 shoppers expect to be able to access and interact with brands from multiple channels and devices both online and off. Here are the omnichannel trends retailers need to know about to deliver.

Three tactics any ecommerce business can use to improve UX, generate conversions, and start writing their own multi-million-dollar fate.

Bringing your sports brand marketing into the digital age? Use these strategies to up your page views, increase sales, and better your bottom line.

Product information management best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.

Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.

Discover how many technologies used in modern ecommerce were pioneered in the early internet porn industry.

Learn how to build and execute a highly-effective home furnishings marketing strategy.