Tina Eaton

Tina Eaton

Recent Posts

December 19, 2018 | by Tina Eaton

Omnichannel Pricing Strategies: A Guide to Product Pricing for Google Shopping, Amazon, and Beyond

Omnichannel retail is growing—you’re going to need a pricing strategy that can keep up. In this piece, we’ll explore the three top omnichannel pricing methods and how to choose the best fit for your business.

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December 18, 2018 | by Tina Eaton

Best Online Shopping Experience Awards: Product Photography (Sports & Leisure)

Shoppers aren’t reading copy (yet). They’re not looking at products (yet). The very first thing they’re doing is forming an opinion based on photography. Here are the top sports and leisure brands taking advantage of that fact and how you can, too.

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December 11, 2018 | by Tina Eaton

Be Omnichannel or Be Nothing

Marketing 101 taught us to meet our customers where they are. Today, that’s everywhere, all the time. Today, we’ll explore the benefits and ROI of going omnichannel as well as a case study and a hot tip to help you go all in while maintaining your sanity.

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December 5, 2018 | by Tina Eaton

Product Attributes: What Consumers Want to Know and How to Give It to Them

In an omnicommerce world, product attributes make sales. Here’s how to figure out which product attributes matter to shoppers and how to give them what they want. Bonus points if you follow our tips to invest in PIM software that makes all of this a helluva lot easier.

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December 1, 2018 | by Tina Eaton

Shopping Feed Management: A Guide to Maintaining Products, Prices, and Your Sanity

Retail brands spend way too much time managing shopping feeds data. Here’s how to make the process less crazy—and more scientific.

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November 28, 2018 | by Tina Eaton

Ecommerce Data Entry Doesn't Need to Be a Full-Time Job

Product content management is a full-time job—ecommerce data entry shouldn’t be. Here are 4 ways PIM software streamlines product management to drastically reduce returns, save months of precious people hours, and improve business by 25 percent every single year.

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November 20, 2018 | by Tina Eaton

The Ultimate PIM Buyer's Guide 2019: How to Select the Right System

Time to market down 400 percent. Sales up 50 percent. Returns dropped 23 percent. This guide from Plytix is for online brands and retailers who are ready to adopt game-changing product management software and level up their business.

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November 15, 2018 | by Tina Eaton

Salsify Competitors: PIM Software That Doesn't Cost an Arm and a Leg

Modern PIM has so much more to offer than the bloated, expensive software that still dominates the market. Here are three Salsify alternatives whether you value a tech-savvy solution or something that’s simple and powerful right out of the box.

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November 13, 2018 | by Tina Eaton

Product Details: A Guide to Writing, Maintaining, and Optimizing Ecommerce Product Attributes & Data

Ecommerce competition can be fierce, but you have something the big guys don’t—personality and Plytix on your side. Here’s everything you need to know to create, optimize, and maintain ecommerce product content that converts.

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