A spotlight on four different brands that are fighting the good fight against Amazon—and key takeaways you can use to replicate their success.
PIM best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.
Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.
The familiarity principle is the key to increasing customer loyalty before they even buy your products. Here’s how to write descriptions that convert.
Industrial product marketing isn’t all that different from marketing other kinds of products. How to design You still effective marketing campaigns.
How furniture companies can increase sales by developing a marketing strategy that takes advantage of a product information management system.