2019 shoppers expect to be able to access and interact with brands from multiple channels and devices both online and off. Here are the omnichannel trends retailers need to know about to deliver.
Product information management best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.
Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.
The familiarity principle is the key to increasing customer trust and loyalty before they even buy your products. Here’s how to use it to write product descriptions that convert.
Industrial product marketing isn’t all that different from marketing other kinds of products. You still want to design effective marketing campaigns and get the sales and revenue results you’re looking for.
This guide from Plytix will help furniture companies learn how to increase sales by developing a marketing strategy that takes advantage of a product information management system.
What product experience management (PxM) means, the many aspects of ecommerce that it includes, and why it won’t—and will never—replace the need for a great PIM platform.