The familiarity principle is the key to increasing customer trust and loyalty before they even buy your products. Here’s how to use it to write product descriptions that convert.
Industrial product marketing isn’t all that different from marketing other kinds of products. You still want to design effective marketing campaigns and get the sales and revenue results you’re looking for.
Everything you need to know about Akeneo and our top 4 Akeneo alternatives for modern, fast-growing brands.
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This guide from Plytix will help furniture companies learn how to increase sales by developing a marketing strategy that takes advantage of a product information management system.
More than 70 jaw-dropping shopping cart abandonment statistics you gotta know—and tactics you can use to turn them in opportunities.
What product experience management (PxM) means, the many aspects of ecommerce that it includes, and why it won’t—and will never—replace the need for a great PIM platform.
Every online retailer should be participating in Amazon Prime Day, and we have the numbers that show why.
Another practical guide from Plytix to help you determine whether it’s time to adopt a product information management solution and how to choose the perfect fit for your ecommerce brand.
A step-by-step guide to listing and selling products from your brand on the Amazon platform.
