Tina Eaton

Tina Eaton

Recent Posts

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September 24, 2019 | by Tina Eaton

8 Omnichannel Retail Trends [Infographic]

2019 shoppers expect to be able to access and interact with brands from multiple channels and devices both online and off. Here are the omnichannel trends retailers need to know about to deliver.

September 10, 2019 | by Tina Eaton

The Case of the 300-Million-Dollar Button

Three tactics any ecommerce business can use to improve UX, generate conversions, and start writing their own multi-million-dollar fate.

August 20, 2019 | by Tina Eaton

Product Information Management Best Practices: 3 Rules for Effective Data Wrangling

Product information management best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.

August 20, 2019 | by Tina Eaton

Searchandizing: How to Turn Your Visitor's Intent Into More Sales

Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.

August 15, 2019 | by Tina Eaton

The Secret History of How Internet Porn Paved the Way for Amazon and Modern Ecommerce

Discover how many technologies used in modern ecommerce were pioneered in the early internet porn industry.

August 13, 2019 | by Tina Eaton

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

Learn how to build and execute a highly-effective home furnishings marketing strategy.

August 8, 2019 | by Tina Eaton

Open Source PIM: Why Your Brand Shouldn't Invest in a DIY Solution

Stuck deciding between open source PIM and SaaS? Here’s why SaaS is the right choice for most ecommerce retailers.

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August 6, 2019 | by Tina Eaton

How The Familiarity Principle Can Help You Write Better Product Descriptions

The familiarity principle is the key to increasing customer trust and loyalty before they even buy your products. Here’s how to use it to write product descriptions that convert.

July 23, 2019 | by Tina Eaton

Industrial Product Marketing: Driving More Sales through Consumer and Retail Channels

Industrial product marketing isn’t all that different from marketing other kinds of products. You still want to design effective marketing campaigns and get the sales and revenue results you’re looking for.

July 18, 2019 | by Tina Eaton

Akeneo Alternatives: PIM Software For Fast-Growing Brands

Everything you need to know about Akeneo and our top 4 Akeneo alternatives for modern, fast-growing brands.

July 16, 2019 | by Tina Eaton

Furniture Marketing Strategy 2019: How to Increase Sales & Revenue

This guide from Plytix will help furniture companies learn how to increase sales by developing a marketing strategy that takes advantage of a product information management system.

July 2, 2019 | by Tina Eaton

Product Experience Management (PxM) Starts with Product Information Management

What product experience management (PxM) means, the many aspects of ecommerce that it includes, and why it won’t—and will never—replace the need for a great PIM platform.