Tina Eaton

Tina Eaton

Recent Posts

How to Thrive in the Age of Amazon

October 10, 2019 | by Tina Eaton

David vs Goliath:How Retail Brands Thrive the Amazon Age of Domination

A spotlight on four different brands that are fighting the good fight against Amazon—and key takeaways you can use to replicate their success.

Revenue Optimization: A Data-Driven Guide to Selling More

October 8, 2019 | by Tina Eaton

Revenue Optimization: A Data-Driven Guide to Selling More

The ultimate guide to leveraging customer data to boost retention, acquisition, personalization, website usability, and product listings.

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September 24, 2019 | by Tina Eaton

8 Omnichannel Retail Trends [Infographic]

Shoppers expect to be able to access and interact with brands from multiple channels and devices both. Here are the trends retailers need to know about

The Case of the 300-Million-Dollar Button

September 10, 2019 | by Tina Eaton

The Case of the 300-Million-Dollar Button

Three tactics any ecommerce business can use to improve UX, generate conversions, and start writing their own multi-million-dollar fate.

Product Information Management Best Practices

August 20, 2019 | by Tina Eaton

PIM Best Practices: 3 Rules for Effective Data Wrangling

PIM best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.

Searchandizing

August 20, 2019 | by Tina Eaton

Searchandizing: How to Turn Your Visitor's Intent Into More Sales

Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

August 13, 2019 | by Tina Eaton

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

Learn how to build and execute a highly-effective home furnishings marketing strategy.

Open Source PIM: Why Your Brand Shouldn't Invest in a DIY Solution

August 8, 2019 | by Tina Eaton

Open Source PIM: Why Your Brand Shouldn't Invest in a DIY Solution

Stuck deciding between open source PIM and SaaS? Here’s why SaaS is the right choice for most ecommerce retailers.

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August 6, 2019 | by Tina Eaton

How The Familiarity Principle Can Help You Write Better Descriptions

The familiarity principle is the key to increasing customer loyalty before they even buy your products. Here’s how to write descriptions that convert.

Industrial Product Marketing: Driving More Sales through Consumer and Retail Channels

July 23, 2019 | by Tina Eaton

Industrial Product Marketing: Channels Driving More Sales

Industrial product marketing isn’t all that different from marketing other kinds of products. How to design You still effective marketing campaigns.

Akeneo Alternatives

July 18, 2019 | by Tina Eaton

Akeneo Alternatives: PIM Software For Fast-Growing Brands

Everything you need to know about Akeneo and our top 4 Akeneo alternatives for modern, fast-growing brands.

Furniture Marketing Strategy: How to Increase Sales & Revenue

July 16, 2019 | by Tina Eaton

Furniture Marketing Strategy: How to Increase Sales & Revenue

How furniture companies can increase sales by developing a marketing strategy that takes advantage of a product information management system.