A product information management (PIM) system aggregates and organizes all your product content. This system compiles every detail, from SKU numbers to descriptions, tags, images, and more. It helps to streamline mundane, time-consuming tasks, improve internal productivity and increase customer satisfaction. In fact, it's the missing piece to any ecommerce revenue puzzle.
1. Team organization and consistency
The most immediate benefit that PIM software will provide is organization. It does so by allowing teams access to one portal with all product information neatly stored, enriched, and optimized for ecommerce relevance. Teams can forget about the struggle of trying to locate sheets (...and more sheets) of CSV files. Now, everything you need for every product you sell in one central location.
Moreover, you and your co-workers can access this software from anywhere. It automatically syncs the data in real-time. Once a new product attribute becomes apparent, you’ll see it pop up in the tool with its details. From a consistency perspective, PIM software reduces human error and the loss of valuable data. Being organized can reduce mistakes and get the right products to market faster.
Training employees is key when installing PIM software. Right off the bat, everyone should be on the same page for how the system works and how everyone can maintain peak organization and consistency. But with a sleek system like Plytix PIM, it is user-friendly and pretty much plug-n-play. With the right customer support team on speed dial, your teams will be PIM experts in no time!
2. Personalization and rich content
The end goals with any product information software are to help automate tasks, streamline operations, sell more, and satisfy your customers. These objectives, and more, are all possible in a PIM tool. The functionalities also provide ample opportunities to improve the customer experience through personalization.
In short, personalization entails marketing certain products to an individual customer. One study shows that 91% of consumers are more likely to be repeat customers if a brand offers personalization tactics like suggesting relevant items and offers. By understanding who your customers are and what makes them click, you will be able to improve your content management for better conversions.
This tool, along with product performance analytics, can help you market certain products as they come in and out of popularity. With this data, you can easily personalize emails, social media, discounts, and other marketing campaigns.
3. A much better customer service
Ecommerce is a fast-paced industry, and you need to keep up with your customers’ needs. When you review product performance with an analytics tool, you’ll gain valuable insights into how customers are engaging with your products. However, with a product information tool, unlimited internal users have access to the tool. This means that at any given time, any member of your team can view (and improve) real-time data on any product. From product availability to channel status and more, there is no excuse for outdated content and delayed product launches. By providing the latest content to your customers, you’re reducing service-related obstacles and maintaining a positive online experience.
4. Marketing improvements, all ‘round
The pandemic caused a rapid shift to ecommerce. Online shopping grew by 44% in 2020, and all brands had to adapt. This means there’s more competition than ever. Each listing should have pictures or videos to provide a clear idea of what customers will be purchasing. Some brands are taking advantage of the visual aspect with 360-degree images, where customers can rotate the item to see all sides of it. You should also focus on optimizing for search and discovery. Accurate product listing optimization helps customers locate products they desire.
5. Positive company reputation
The reputation and overall branding of your company can go a long way. Through online advertising and word-of-mouth, one person can spark an increase in revenue. That’s why it’s vital to make sure all details are accurate and clear. The consumer may return the item due to an incorrect description, resulting in a profit loss. Moreover, 54% of people may not buy from you again if they’ve already returned something in the past. Thus, using PIM software is the best solution.
While a PIM will automatically reflect content updates on your web store, you can confidently go about your day knowing that your online store is accurate and up-to-date. By putting the best possible content out there, you’re creating a trustworthy brand reputation in the industry. Which is not possible if product information is old and spread out across multiple spreadsheets in the office.
Use PIM software for your business today!
Happy customers lead to more sales, and these PIM adopters can confirm that. While there is no one-size-fits-all or over-night fix to ecommerce success, there is PIM. And this tool has a significant impact on your customers' experience. For more, book a demo, and we’ll help you grow in the most affordable way!