Product Information Management (PIM)

Managing your product content and digital assets is just easier when using Plytix PIM software

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What is PIM?

Product Information Management (PIM for short) is the process of centralizing, organizing, and distributing information about products that a business sells. 
PIM software is a central database where businesses store, manage, and optimize their product data. They can then share this data directly from the PIM system with their sales channels in the format needed.

How does PIM software work?

A PIM system helps you manage your products by letting you centralize, manage, optimize, and distribute your product data.
Centralize
Manage
Optimize
Distribute
The main purpose of PIM software is to keep all your product information and digital assets in one place. It provides everyone in your organization with one place to access product content instead of looking through multiple spreadsheets and folders.
A PIM platform helps you manage your product data by organizing it with structures that fit your business needs.  It lets you make real-time updates, easily collaborate with your team, and keep your data consistent while tracking changes.
PIM systems make enriching and optimizing your product data fast and easy. With features like bulk editing, formatting, and completeness tracking, you can make sure your product information is not only accurate but also optimized and ready for wherever you sell.
A PIM platform distributes your products automatically to your sales channels, distribution partners, or retail partners. That means you’re not stuck having to manually update every little change to all the places you sell on.

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What are the benefits of using PIM software?

Central source of truth

PIM tools keep your product information and digital assets in one place because it’s easier when everything works together. No more asking which spreadsheet is actually the final version.

Better team collaboration, better workflow

A PIM solution is more than just a database for product information. Most PIM software has built-in project management functionalities and can bring the entire organization together in one platform designed for team collaboration. 

No missing data and fewer mistakes

Keeping up with the requirements of your different sales channels, partners, and customers can be challenging. With computed attributes, you can use formulas to create discounts, change formats, and more all in one go.

Designed to help companies sell more

A PIM solution allows companies to create optimized product content that automatically gets sent to any connected sales channel, reducing time to market. A good PIM will even resize your images to match the requirements of the destination.

We’ve seen businesses double their sales after adopting PIM.

Download this PIM adopters ebook to learn more.
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What features should you expect from PIM software?

Product data management

Keeps all your product info in one place.

Media asset linking

Connects images and videos to your products.

Importing options

Importing your product data from your ERP system or files.

Product data enrichment

Adds more details to your product information.

Custom attribute creation

Lets you create specific details for your products.

Category creation

Organizes your products into groups.

Completion tracking

Checks if your product information is complete.

Product data transformation

Changes your product information to different formats.

Filtering options

Helps you find products based on specific criteria.

Data validation

Makes sure your product information is accurate.

Product data syndication

Shares your products with multiple channels.

Product catalog creation

Creates product specs or catalogs from the PIM solution.

Want to see the features behind the results?

Explore Plytix for yourself or download the guide to get the full feature breakdown.
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Plytix PIM features that customers love

PIM DAM integration

A feature for your digital asset management

Because a PIM solution with DAM keeps all your assets where they belong—with your products. And let’s be honest, it’s just easier when your products and their photos, videos, and PDFs are all in one place.

Learn more about Plytix Digital Asset Management (DAM)

Direct editing

Make changes directly in the Plytix PIM solution, just like you would in a spreadsheet. We’ve combined the best of both worlds so you can have the power of a database that is as intuitive as a spreadsheet.

AI product description generator

Imagine being able to create optimized product descriptions in just a matter of seconds. Well, it’s that easy with Plytix. We have an integration with OpenAI, so you can use AI to generate product descriptions that are optimized for any given sales channel.

Product completion tracking

Let’s be honest, sometimes working with product content feels like a guessing game. You never really know if all of your products have everything they need. That’s why Plytix has product completion tracking, so you can quickly catch what’s missing.

Computed attributes

Make changes to your product data even faster than before. With computed attributes, you can use formulas to create discounts, change formats, and more all in one go.

Bulk-editing

Who wants to spend hours of their time manually updating products when you can just bulk edit your products all at once? Save time editing thousands of products and start focusing on what really matters—your business.

Thinking about trying Plytix?

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What are the different use cases for a PIM tool?

PIM for Retail

A PIM system helps retailers keep products updated and consistent across all their stores and online platforms—in a fraction of the time they would with spreadsheets.

PIM for Manufacturers

Manufacturers can use a PIM solution not only to make sure retail partners get the right information but also to sell to them more easily.

PIM for Distributors

PIM systems centralize incoming product data from suppliers while keeping that same product data consistent when sending it out to buyers and sales channels.

How to implement a PIM system

Regardless of what PIM provider you go with, your PIM system can only work at its full potential if you set it up right. Here’s a look at what you’ll need to do to migrate and implement a PIM system successfully:

For a more detailed explanation, download this PIM implementation guide.

1.
Gather your data
Get all your information and assets in one place so you can get it ready for the migration.
2.
Avoid “garbage in, garbage out”
Make sure to get rid of any outdated or incorrect data before moving forward.
3.
Understand your PIM’s data capabilities
Know what your chosen PIM system can handle and plan your data accordingly.
4.
Start detailed sanitizing
Double-check for any small errors or inconsistencies in your data.
5.
Run a test
Test a small batch of data to ensure everything works as expected.
6.
Make the migration
When you're ready, move all your data into the PIM system.

How to choose the right PIM solution

PIM solutions come in many shapes and sizes. With so many options, it’s not easy to navigate what solution is right for you.

To help you with your PIM decision, we created “The Ultimate PIM Buyer’s Guide.” This guide gives a PIM software comparison of the most popular PIM solutions on the market and helps you choose the right one for your business.

Download a free copy of our PIM Buyers Guide

Want to learn more about PIM?

Why companies choose Plytix

Top-rated PIM solution across 49 G2 categories
Thanks to our customers, we’ve been a top-rated PIM on G2 (the leading software review site) for the past five years in a row.
User-friendly, yet extremely powerful
Everything you’d ever expect from a top-tier PIM, but so easy to use that you’ll wonder if you’re missing something (don’t worry, you’re not).
Flexible plans, fair pricing
We believe every company, big or small, should have access to powerful technology. That's why we've made our pricing fair and affordable for everyone.

FAQs

If you work with product information, then the answer is probably yes. You do need PIM software. Here are some other signs that you need a PIM:

  • You sell on multiple sales channels.
  • Product updates take too much time.
  • Data accuracy is a constant challenge.
  • Collaboration between teams is tricky.
  • Your product catalog is growing quickly.
  • Customizing product data for different platforms is difficult

PIM keeps all your product data in one place, so updates are faster, data is more reliable, and your team can collaborate easily. It’s a simple way to make managing your products easier.

A PIM demo is a personalized walkthrough of our software, designed to show you how PIM works and how it can solve your specific product data challenges. During the demo, you’ll see:

  • How the software organizes your product information in a single, central place.
  • Key features in action, like bulk editing, channel-specific exports, and image management.
  • Ways PIM improves accuracy and saves time by reducing manual work.
  • How it fits your business needs, whether you’re managing a growing catalog or collaborating with a team.

At Plytix, our PIM demo is done with one of our specialists. In the demo, you’ll see the product in action, ask any questions, and find out if Plytix is the right fit for your business. No pushy salespeople, no obligations—just a chance to see how we can help.

PIM is for anyone who deals with product information. Here’s a quick look at who benefits most:

  • Ecommerce managers: To keep product details accurate and ready for every sales channel.
  • Marketers: To organize and update content for campaigns and websites without the hassle.
  • Content creators: To manage images, descriptions, and other assets all in one place.
  • IT teams: To connect PIM with other tools and keep everything running smoothly.
  • Sales teams: To quickly pull accurate product info and create custom presentations.
  • Retail partners: To get the product data they need, formatted just right.

Whether you’re a small team or a growing business, PIM makes managing and sharing product information much easier.

A PIM system acts as a central place to keep all your product information organized and accessible. Here’s the type of data it stores:

  • Basic product details: Names, SKUs, categories, and descriptions.
  • Pricing information: Standard, promotional, or region-specific prices.
  • Specifications: Dimensions, weights, materials, and other technical details.
  • Digital assets: Images, videos, PDFs, and other related files.
  • Localized data: Translations, currencies, and region-specific formats.
  • Channel-specific information: Custom data tailored for platforms like Shopify, Amazon, or retail partners.
  • Marketing content: Taglines, bullet points, and SEO-optimized descriptions.

With everything in one place, it’s easier to keep your product information consistent and up-to-date across all your sales channels.

PIMs come with all sorts of price tags. A PIM can have a free version (like Plytix) or cost up to over $50,000 per year.

At Plytix, we believe all businesses, big or small, deserve powerful technology. That’s why we’ve priced our PIM with all businesses in mind. Check out our Plytix pricing to see what plan best fits your business.