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1. Open-source PIM
Open-source PIM is PIM software that gives you full access to the original source code. This gives you the chance to add new features and update existing ones in the PIM system.
But, keep in mind, in order to make changes to the source code, you’re going to need programmers to help you.
2. SaaS PIM
SaaS PIM is PIM software that is developed and maintained by a third-party provider. You won’t be able to access and modify the codes.
With this type of software, you’ll need to pay for the license through a subscription payment. No need for a development team here since your PIM provider takes care of that.
1. Centralize
A PIM tool is your central source of truth where all your product information can live together in one place, so you don't have to work from multiple spreadsheets and folders. This means your team only needs to go to one location to find up-to-date and consistent information.
2. Enrich
There are features in a PIM database that allow you to identify information gaps, errors, and inconsistencies so you can quickly fix them. Having this type of overview of your product data also gives you the chance to enhance your current content to make sure it’s what your customers need.
3. Optimize
Search engine optimization (SEO) and product listing optimization (PLO) for visibility and ranking are easier with PIM. You can bulk edit your product information to make sure it includes important keywords and descriptions customized for each channel you sell on. (And if your PIM has DAM capabilities, you can easily prepare your images for different channel requirements.)
4. Distribute
PIM makes distributing product information easy—whether it’s putting products on your website, listing it on different marketplaces, or sending data sheets and to clients. A good PIM helps automate product syndication through product feeds and integrations.
Saving time and money
PIM can save your organization about $9.7 million per year, which is the average amount companies lose due to poor information management.
That means your employees won’t spend 25% of their time combing through a bunch of folders to get the right product information. They can find what they need in seconds since it’s all stored in one place—your PIM!
High quality product information
PIM equips you with powerful features to create, edit, and optimize all your product information in your product catalog—no matter what the size! And if you have complex data with a variety of product relationships and variations, don’t worry, PIMs are made to handle that too.
To make sure you don’t send out poor quality information to your sales channels or customers, PIM helps you data cleanse—making sure there are no duplicates, incorrect, or irrelevant information. Plus, it’ll all be formatted the same, so you can guarantee your customers get a consistent experience.
Sharing information faster and easier
If you can share product information with your sales channels, retail partners, and clients quickly then you can make sales even faster. PIM makes that easy by offering quick data sheet exports, product feeds for automated updates on sales channels, and easy-to-use catalog makers (for both online and offline).
Faster time to market
Getting new products out to the market is faster with PIM. How? PIM automates all the tasks you need to do in order to get your new product out and ready to sell.
You just need to put the new images and content into the PIM once, and your PIM will send it out to everywhere you sell as soon as you're ready to launch the new product. Essentially, PIM's main job here is to put your products in front of your customers faster.
Greater multichannel presence
Businesses need to have a presence wherever their customers shop. But the two biggest challenges of selling on different channels are:- add Managing the different requirements of each channel
- add Sending product information to all your sales channels
Better marketing and sales
PIM helps you create reliable product information for better marketing campaigns. Not only that, but product relationship features help you create upselling, cross-selling, and product bundling opportunities to encourage your customers to buy more.
Next-generation PIM tools also come equipped with design capabilities for product catalogs and other sales enablement materials that help you drive effective marketing efforts.
Manufacturers
Manufacturers need PIM to make sure all their retail partners can easily get the right product information. Plus, with online catalogs created in a PIM system, selling to retail partners is made easy.
Brands
Brands sell across different touchpoints (whether it’s their online store, marketplaces, or a retailer’s store), so having accurate product data that is easy to send out is important. This is where PIM comes in and takes care of all of that for you.
Wholesalers/
Distributors
PIM centralizes incoming product information from suppliers while keeping that same product information consistent and marketable when sending it out to buyers.
Retailers
With PIM, retailers increase productivity and efficiency when managing product data. Not only that, but they also deliver high quality product information that customers want to see.
Performers
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