PIM stands for Product Information Management. It refers to the process for handling all the data, content, and other material that is needed to market and sell products. PIM also ensures that quality data is created for internal use and multichannel distribution.
There is a lot of data that supports a single product throughout its lifecycle. A good PIM process is able to deal with incoming, out-going, and cross-department product information like:
SKUs, UPCs, Names, Titles, Descriptions...etc
Categories, Labels, Variations...
Measurements, materials, ingredients, warranties...
Images, videos, documents...etc
Keywords, Personas, SEO elements...etc
Prices, testimonials, customer reviews...
Style sheets, designer notes, assembly instructions...
Google categories, Amazon titles, mobile descriptions...
Multi-lingual copy, translations...
Luckily, companies that are keen on digital transformation have it good because there are many PIM software solutions out there. These are tools that enable companies to consolidate and manage their entire product catalog in one place. These can be hosted cloud solutions, bespoke, home-grown, or even deployed on-premise.
Whatever it’s called, the goal is the same. These are tools that serve as a central product database or library that helps standardize information for company wide use.
Digital Asset Management (DAM)
Content Management System (CMS)
There is some confusion with all of these acronyms. A DAM and a CMS are not specified for the PIM job. Though they can be used in tandem with a PIM, they are better suited to solve other problems related to digital content.
A PIM system is great for companies that need to juggle a lot of product information and sell in multiple channels. The benefits are profound, especially when it comes to productivity. A PIM allows teams to save time, improve data quality and take control of their products.
Sales teams that need up-to-date, accurate product data and material on the go at all times.
Ecommerce managers that need to constantly update content plus improve user experience and conversion rates.
Customer support representatives who can easily access information about products to ensure accurate service.
Marketing teams that need to juggle tons of content to create and modify campaigns across channels.
Your customers. They'll be able to buy with confidence knowing your brand shows quality product information they can rely on.
Companies of all sizes can benefit from using Product Information Management software. However, it becomes an essential business tool when your company: