Emma Kobylenski


Recent Posts

What is ETIM?

[fa icon="calendar'] Jun 7, 2018 4:27:59 PM | by Emma Kobylenski

ETIM stands for European Technical Information Model. We know this sounds vague, so we are going to get to the bottom of what ETIM is and why it matters for manufacturers.
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3 reasons why Excel is not a product database

[fa icon="calendar'] Feb 22, 2018 9:30:39 AM | by Emma Kobylenski

What makes using Excel so complicated when it comes to storing and organizing product data? Why would you want to pay to liberate yourself from spreadsheets? Simply put, Excel is not a product database.
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6 Powerful And Effective Steps To A Successful Online Product Launch Campaign

[fa icon="calendar'] Dec 12, 2017 1:44:40 PM | by Emma Kobylenski

Launching the hottest new product? You'll need a plan to tell the world. These 6 practical tips will help you successfully launch your new products online.
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6 Easy Ways to Optimize Your Amazon Product Listing

[fa icon="calendar'] Aug 28, 2017 2:47:10 PM | by Emma Kobylenski

Get your Amazon product listing optimized by focusing on these 6 things with examples from the pros, plus some tools to help you save time!
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The high cost of small product data mistakes in retail

[fa icon="calendar'] Aug 14, 2017 6:47:00 AM | by Emma Kobylenski

Product data errors cause headaches all over the supply chain. The smallest errors and gaps in information can have big repercussions. Some quickly and silently eat away at your bottom line.
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Who is the most popular retailer in the US? [Map]

[fa icon="calendar'] Jun 21, 2017 7:18:42 PM | by Emma Kobylenski

What are the most popular retailers in the US by state? Check out this map to see who is king. [Infographic 2017]
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Conversion paralysis: How too much choice drives away customers

[fa icon="calendar'] Apr 20, 2017 4:53:14 PM | by Emma Kobylenski

For online retailers, choice paralysis turns into conversion paralysis. Shoppers are too distracted. So how do you fix it to boost your conversion rate?
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Product Information Organization 101

[fa icon="calendar'] Mar 8, 2017 10:06:00 AM | by Emma Kobylenski

Organized product information is easier to optimize and leverage. Use these tips to get your product data in order.
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Where DropBox fails small ecommerce businesses

[fa icon="calendar'] Jan 10, 2017 4:47:51 PM | by Emma Kobylenski

Many small retail businesses use personal cloud storage like Dropbox to manage product information and marketing material. But is this really the best way?
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A checklist for writing better product descriptions

[fa icon="calendar'] Nov 4, 2016 5:53:36 PM | by Emma Kobylenski

A well written product description will close the deal for your customers. This checklist will help you write great product descriptions to reinforce your customer's decision to buy from you.
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