Emma Kobylenski

Emma Kobylenski
Product Manager at Plytix

Recent Posts

August 31, 2018 | by Emma Kobylenski

Ecommerce Content Marketing Inspiration Roundup: August 2018

This month's roundup of our favorite ecommerce content marketing examples including brands like Lavatools, Allbirds, Purple, and more! Product images, product pages, and video content reign supreme in our August 2018 selection.

July 30, 2018 | by Emma Kobylenski

7 Common PIM Software Myths Debunked

PIM software is misunderstood and it breaks our hearts to see companies avoiding implementing product information management software due to these myths. So we're here to debunk them!

June 7, 2018 | by Emma Kobylenski

What is ETIM?

ETIM stands for European Technical Information Model. We know this sounds vague, so we are going to get to the bottom of what ETIM is and why it matters for manufacturers.

February 22, 2018 | by Emma Kobylenski

3 reasons why Excel is not a product database

What makes using Excel so complicated when it comes to storing and organizing product data? Why would you want to pay to liberate yourself from spreadsheets? Simply put, Excel is not a product database.

December 12, 2017 | by Emma Kobylenski

6 Powerful And Effective Steps To A Successful Online Product Launch Campaign

Launching the hottest new product? You'll need a plan to tell the world. These 6 practical tips will help you successfully launch your new products online.

August 28, 2017 | by Emma Kobylenski

6 Easy Ways to Optimize Your Amazon Product Listing

Get your Amazon product listing optimized by focusing on these 6 things with examples from the pros, plus some tools to help you save time!

August 14, 2017 | by Emma Kobylenski

The high cost of small product data mistakes in retail

Product data errors cause headaches all over the supply chain. The smallest errors and gaps in information can have big repercussions. Some quickly and silently eat away at your bottom line.

June 21, 2017 | by Emma Kobylenski

Who is the most popular retailer in the US? [Map]

What are the most popular retailers in the US by state? Check out this map to see who is king. [Infographic 2017]

April 20, 2017 | by Emma Kobylenski

Conversion paralysis: How too much choice drives away customers

For online retailers, choice paralysis turns into conversion paralysis. Shoppers are too distracted. So how do you fix it to boost your conversion rate?

March 8, 2017 | by Emma Kobylenski

Product Information Organization 101

Organized product information is easier to optimize and leverage. Use these tips to get your product data in order.

January 10, 2017 | by Emma Kobylenski

Where DropBox fails small ecommerce businesses

Many small retail businesses use personal cloud storage like Dropbox to manage product information and marketing material. But is this really the best way?

November 4, 2016 | by Emma Kobylenski

A checklist for writing better product descriptions

A well written product description will close the deal for your customers. This checklist will help you write great product descriptions to reinforce your customer's decision to buy from you.