Christina Marfice

Christina Marfice

Recent Posts

Multichannel Attribution for Ecommerce

August 18, 2020 | by Christina Marfice

Understanding Multichannel Attribution Models For Ecommerce Success

This step-by-step guide answers all your ecommerce attribution questions — and reveals how PIM software can create simple multichannel attribution.

facebook shops

August 4, 2020 | by Christina Marfice

Facebook Shops is Great- But Don't Put All Your Eggs in One Basket

Facebook Shops is the most exciting new tool for ecommerce brands — but it’s still no replacement for the tool you should already have been using.

retail channel management

July 21, 2020 | by Christina Marfice

Retail Channel Management: How to Build an Omnichannel Strategy

The rise in omnichannel retailing has presented a new challenge for ecommerce sellers: Retail channel management. Check out these tips and tricks.

maximizing value of PIM

July 14, 2020 | by Christina Marfice

Maximizing Value of PIM

Sure, your PIM system organizes product data and improves your customer experience. But are you getting maximum value out of your PIM?

Importing Products to Google Manufacturing Center

July 7, 2020 | by Christina Marfice

How to Sell Your Products through Google Manufacturing Center

Importing products to Google Manufacturer Center is the key to accurately representing your products in Google Shopping and search results.

ecommerce customer experience

July 1, 2020 | by Christina Marfice

How Customer Experience Can Become Your Brand's Secret Weapon

In the digital age, ecommerce customer experience has emerged as a critical differentiator between brands. Here’s how to use it to reach new customers.

Product Catalog

June 23, 2020 | by Christina Marfice

Everything You Should Know About Creating an Ecommerce Product Catalog

Product catalog management for creating awesome product catalogs. Here’s everything you need to know, from tips and tricks to essential tools.

Direct to consumer retail

June 16, 2020 | by Christina Marfice

D2C Retail: A Guide to How Tech is Cutting Out the Middle Man

In the age of Amazon and two-day shipping, D2C is the next big thing for online retail. These are the technology tools you need to cut out the middle man

Why Headless Commerce is the Future of Retail

June 9, 2020 | by Christina Marfice

Why Headless Commerce is the Future of Retail

Headless commerce is the future of retail. Don’t get left behind by your competition — learn how to go headless, and why it’s so important for your brand.

Facebook Shops

June 2, 2020 | by Christina Marfice

This One Tool is the Key to Facebook Shops Success

Facebook Shops provide an exciting new channel for online retailers. But are you ready to take full advantage of Shops?

A Digital Strategy Guide for Furniture Brands

May 26, 2020 | by Christina Marfice

From Brick & Mortar to Online: A Strategic Guide for Furniture Brands

These digital strategies will help you take your store from brick and mortar to online.

PIM Features for Modern Brands

May 19, 2020 | by Christina Marfice

Must-Have PIM Features for Modern Brands

Retailers have a lot of options when it comes to choosing the best PIM software. These must-have features will help narrow down the field.