Christina Marfice

Christina Marfice

Recent Posts

line sheet experts

December 21, 2020 | by Christina Marfice

Line Sheets: 7 Experts Share Their Top Tips

Want to know how to create killer line sheets that sell? Learn from the experts — these 7 marketers who have built proven line sheet strategies.

line sheet software

December 15, 2020 | by Christina Marfice

The Top 5 Line Sheet Software Tools for Brands

Not sure which software tool is best for creating line sheets that will close deals for your brand? We’ve rounded up the best options — and make the case for the one tool you actually need.

December 8, 2020 | by Christina Marfice

Missed Opportunity: 5 Reasons Retailers Don't Share Data with Brands

Even though both sides have a lot to gain from data sharing, most brands and their retail partners don’t share data with one another. Here’s why they should start.

line sheet examples

December 1, 2020 | by Christina Marfice

6 Killer Line Sheet Examples from 6 Industries

Struggling to create killer line sheets for your brand? Take an example from any of these X6 industries — these are the best line sheets out there.

Product Data Sheets Are Dead

November 24, 2020 | by Christina Marfice

Product Data Sheets Are Dead. Here's What You Need Instead

Are product data sheets really working for brands anymore? Sometimes, but in the digital age, there are better options. Here’s how to replace data sheets with something even better for your brand.

product sales data

November 17, 2020 | by Christina Marfice

How to Turn Product Sales Data Into More Product Sales

When brands and retailers share data, they can meet their shared goals. Learn how to create a simple data sharing workflow with one simple tool that will help both brands and retailers boost sales, cut costs, and more.

Sell Sheets for Cosmetics

November 3, 2020 | by Christina Marfice

Sell Sheets for Cosmetics: A Look at What Works

Want a secret weapon that helps your cosmetics brand secure retail placement, increase distribution, and build new partnerships? You need stunning sell sheets for cosmetics. Here’s how to make them.

Managing Retail Channels

October 27, 2020 | by Christina Marfice

Managing Retail Channels at Scale is the Key to Brand Growth

There are now too many retail channels to count, and more are emerging every day. The key to brand growth is managing as many channels as possible at scale. But how?

Retail Technology Trends for 2021

October 13, 2020 | by Christina Marfice

Retail Technology Trends for 2021 & Beyond

As more businesses move online and expand their offerings, these retail technology trends are helping them compete with established ecommerce brands.

How To Create the Perfect Ecommerce Tech Stack

October 6, 2020 | by Christina Marfice

How To Create the Perfect Ecommerce Tech Stack

Read more on how to cut through the noise and pick the tools you really need to build the perfect ecommerce tech stack.

The Evolution of Ecommerce [10-50 Years] [Timeline]

September 8, 2020 | by Christina Marfice

The Evolution of Ecommerce [10-50 Years] [Timeline]

In less than a generation, retail has evolved and innovated its way into the digital age. Here’s how ecommerce has emerged to meet consumer needs.

facebook shops

September 1, 2020 | by Christina Marfice

Everything You Need to Know About Facebook Shops

This ultimate guide explains everything retailers need to know about one of the most powerful new ecommerce tools on the market, Facebook Shops.