Christina Marfice

Christina Marfice

Recent Posts

facebook shops

August 4, 2020 | by Christina Marfice

Facebook Shops is Great--But Don't Put All Your Eggs in Zuckerberg's Basket

Facebook Shops is the most exciting new tool for ecommerce brands — but it’s still no replacement for the tool you should already have been using.

retail channel management

July 21, 2020 | by Christina Marfice

Retail Channel Management: How to Build an Omnichannel Strategy

The rise in omnichannel retailing has presented a new challenge for ecommerce sellers: Retail channel management. These tips and tricks will help you manage all your channels to boost your bottom line.

maximizing value of PIM

July 14, 2020 | by Christina Marfice

Maximizing Value of PIM

Sure, your PIM system organizes product data and improves your customer experience. But there’s so much more it can do. Are you getting maximum value out of your PIM?

Importing Products to Google Manufacturing Center

July 7, 2020 | by Christina Marfice

Importing Products to Google Manufacturing Center: How to Sell Your Products through GMC

Importing products to Google Manufacturer Center is the key to accurately representing your products in Google Shopping and search results. Here’s how to make the most of the tool.

ecommerce customer experience

July 1, 2020 | by Christina Marfice

How The Ecommerce Customer Experience Can Become Your Brand's Secret Weapon

In the digital age, ecommerce customer experience has emerged as a critical differentiator between brands. Here’s how to use it to reach new customers and gain their loyalty and trust.

Product Catalog

June 23, 2020 | by Christina Marfice

Everything You Should Know About Creating a Product Catalog

The first step in creating a product catalog is having good product catalog management. Here’s everything you need to know, from tips and tricks to essential tools.

June 16, 2020 | by Christina Marfice

Direct to Consumer Retail: A Guide to How Tech is Cutting Out the Middle Man

In the age of Amazon and two-day shipping, direct to consumer is the next big thing for online retailers. These are the technology tools you need to cut out the middle man for good.

Why Headless Commerce is the Future of Retail

June 9, 2020 | by Christina Marfice

Why Headless Commerce is the Future of Retail

Headless commerce is the future of retail, and the future is now. Don’t get left behind by your competition — learn how to go headless, and why it’s so important for your brand.

Facebook Shops

June 2, 2020 | by Christina Marfice

This One Tool is the Key to Facebook Shops Success

Facebook Shops provide an exciting new channel for online retailers. But are you ready to take full advantage of Shops? You need this tool to maximize your success in this and other new channels.

A Digital Strategy Guide for Furniture Brands

May 26, 2020 | by Christina Marfice

From Brick and Mortar to Online: A Digital Strategy Guide for Furniture Brands

The digital age isn’t slowing down, and to stay competitive and maximize their sales, furniture brands need to branch into ecommerce sales. These digital strategies will help you take your store from brick and mortar to online.

PIM Features for Modern Brands

May 19, 2020 | by Christina Marfice

8 Must-Have PIM Features for Modern Brands

Retailers have a lot of options when it comes to choosing a PIM solution. These must-have features will help narrow down the field.

How to Aggregate & Analyze Product Data to Improve Sales

May 14, 2020 | by Christina Marfice

How to Aggregate & Analyze Product Data to Improve Sales

Product data is a hidden weapon retailers can use to understand and cater to their customers’ wants and needs. But first, it needs to be aggregated and analyzed. Here’s how.