Christina Marfice

Christina Marfice

Recent Posts

Retail Technology Trends for 2021

October 13, 2020 | by Christina Marfice

Retail Technology Trends for 2021 & Beyond

And more and more businesses move online and expand their ecommerce offerings, these are the retail technology trends that are helping them compete with established ecommerce brands in the digital age.

How To Create the Perfect Ecommerce Tech Stack

October 6, 2020 | by Christina Marfice

How To Create the Perfect Ecommerce Tech Stack

Read more on how to cut through the noise and pick the tools you really need to build the perfect ecommerce tech stack.

The Evolution of Ecommerce [10-50 Years] [Timeline]

September 8, 2020 | by Christina Marfice

The Evolution of Ecommerce [10-50 Years] [Timeline]

In less than a generation, retail has evolved and innovated its way into the digital age. Here’s how ecommerce has emerged to meet consumer needs.

facebook shops

September 1, 2020 | by Christina Marfice

Everything You Need to Know About Facebook Shops

This ultimate guide explains everything retailers need to know about one of the most powerful new ecommerce tools on the market, Facebook Shops.

Multichannel Attribution for Ecommerce

August 18, 2020 | by Christina Marfice

Multichannel Attribution for Ecommerce

This step-by-step guide answers all your attribution questions — and reveals the one tool you need for simple multichannel attribution.

facebook shops

August 4, 2020 | by Christina Marfice

Facebook Shops is Great- But Don't Put All Your Eggs in One Basket

Facebook Shops is the most exciting new tool for ecommerce brands — but it’s still no replacement for the tool you should already have been using.

retail channel management

July 21, 2020 | by Christina Marfice

Retail Channel Management: How to Build an Omnichannel Strategy

The rise in omnichannel retailing has presented a new challenge for ecommerce sellers: Retail channel management. Check out these tips and tricks.

maximizing value of PIM

July 14, 2020 | by Christina Marfice

Maximizing Value of PIM

Sure, your PIM system organizes product data and improves your customer experience. But are you getting maximum value out of your PIM?

Importing Products to Google Manufacturing Center

July 7, 2020 | by Christina Marfice

How to Sell Your Products through Google Manufacturing Center

Importing products to Google Manufacturer Center is the key to accurately representing your products in Google Shopping and search results.

ecommerce customer experience

July 1, 2020 | by Christina Marfice

How Customer Experience Can Become Your Brand's Secret Weapon

In the digital age, ecommerce customer experience has emerged as a critical differentiator between brands. Here’s how to use it to reach new customers.

Product Catalog

June 23, 2020 | by Christina Marfice

Everything You Should Know About Creating a Product Catalog

Product catalog management for creating awesome product catalogs. Here’s everything you need to know, from tips and tricks to essential tools.

Direct to consumer retail

June 16, 2020 | by Christina Marfice

D2C Retail: A Guide to How Tech is Cutting Out the Middle Man

In the age of Amazon and two-day shipping, D2C is the next big thing for online retail. These are the technology tools you need to cut out the middle man