November 14, 2019 | by Tina Eaton

Digital Asset Management for Retail: How PIM and DAM Unlock True Scalability

What’s the difference between PIM and DAM? An explanation of each term and how they combine to produce operational excellence and customer experience.

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November 14, 2019 | by Tina Eaton

Retail Brand Growth: A Roadmap from $1 to $100M [Infographic]

A roadmap to every tool a retail brand will need to grow from ideation to their first million in revenue—and well beyond. [INFOGRAPHIC]

November 12, 2019 | by Tina Eaton

Google Shopping vs Amazon: Which One is Best for Your Brand?

The ultimate guide for digital retailers and resellers who are looking to grow their brands and revenue with Google Shopping, Amazon Ads, or even both.

October 8, 2019 | by Tina Eaton

Revenue Optimization: A Data-Driven Guide to Selling More

The ultimate guide to leveraging customer data to boost retention, acquisition, personalization, website usability, and product listings—ultimately achieving revenue optimization.

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September 24, 2019 | by Tina Eaton

8 Omnichannel Retail Trends [Infographic]

2019 shoppers expect to be able to access and interact with brands from multiple channels and devices both online and off. Here are the omnichannel trends retailers need to know about to deliver.

September 3, 2019 | by Tina Eaton, Morten Poulsen

Sports Brand Marketing in the Digital Age: Driving Sales in an Omnichannel World

Bringing your sports brand marketing into the digital age? Use these strategies to up your page views, increase sales, and better your bottom line.

August 20, 2019 | by Tina Eaton

Searchandizing: How to Turn Your Visitor's Intent Into More Sales

Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.

August 20, 2019 | by Tina Eaton

Product Information Management Best Practices: 3 Rules for Effective Data Wrangling

Product information management best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.

August 13, 2019 | by Tina Eaton

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

Learn how to build and execute a highly-effective home furnishings marketing strategy.

August 8, 2019 | by Tina Eaton

Open Source PIM: Why Your Brand Shouldn't Invest in a DIY Solution

Stuck deciding between open source PIM and SaaS? Here’s why SaaS is the right choice for most ecommerce retailers.

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August 6, 2019 | by Tina Eaton

How The Familiarity Principle Can Help You Write Better Product Descriptions

The familiarity principle is the key to increasing customer trust and loyalty before they even buy your products. Here’s how to use it to write product descriptions that convert.

July 23, 2019 | by Tina Eaton

Industrial Product Marketing: Driving More Sales through Consumer and Retail Channels

Industrial product marketing isn’t all that different from marketing other kinds of products. You still want to design effective marketing campaigns and get the sales and revenue results you’re looking for.