What’s the difference between PIM and DAM? An explanation of each term and how they combine to produce operational excellence and customer experience.
The ultimate guide for digital retailers and resellers who are looking to grow their brands and revenue with Google Shopping, Amazon Ads, or even both.
The ultimate guide to leveraging customer data to boost retention, acquisition, personalization, website usability, and product listings—ultimately achieving revenue optimization.
2019 shoppers expect to be able to access and interact with brands from multiple channels and devices both online and off. Here are the omnichannel trends retailers need to know about to deliver.
Bringing your sports brand marketing into the digital age? Use these strategies to up your page views, increase sales, and better your bottom line.
Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.
Product information management best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.
The familiarity principle is the key to increasing customer trust and loyalty before they even buy your products. Here’s how to use it to write product descriptions that convert.
Industrial product marketing isn’t all that different from marketing other kinds of products. You still want to design effective marketing campaigns and get the sales and revenue results you’re looking for.