Google Shopping versus Amazon for your retail brand

November 12, 2019 | by Tina Eaton

Google Shopping vs Amazon: Which One is Best for Your Brand?

The ultimate guide for digital retailers and resellers who are looking to grow their brands and revenue with Google Shopping, Amazon Ads, or even both.

Revenue Optimization: A Data-Driven Guide to Selling More

October 8, 2019 | by Tina Eaton

Revenue Optimization: A Data-Driven Guide to Selling More

The ultimate guide to leveraging customer data to boost retention, acquisition, personalization, website usability, and product listings.

Header-Image-2

September 24, 2019 | by Tina Eaton

8 Omnichannel Retail Trends [Infographic]

Shoppers expect to be able to access and interact with brands from multiple channels and devices both. Here are the trends retailers need to know about

Sports Brand Marketing in the Digital Age

September 3, 2019 | by Tina Eaton, Morten Poulsen

Sports Brand Marketing: Driving Sales in an Omnichannel World

Bringing your sports brand marketing into the digital age? Use these strategies to up your page views, increase sales, and better your bottom line.

Product Information Management Best Practices

August 20, 2019 | by Tina Eaton

PIM Best Practices: 3 Rules for Effective Data Wrangling

PIM best practices are evolving in the digital age. Here’s what online retailers need to know about data wrangling to optimize marketing and sales.

Searchandizing

August 20, 2019 | by Tina Eaton

Searchandizing: How to Turn Your Visitor's Intent Into More Sales

Searchandising (search merchandising) allows merchants to harness the power of customer search results to sell more products. Here’s how.

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

August 13, 2019 | by Tina Eaton

The Ultimate Marketing Guide for Home Furnishing & Decor Brands

Learn how to build and execute a highly-effective home furnishings marketing strategy.

Open Source PIM: Why Your Brand Shouldn't Invest in a DIY Solution

August 8, 2019 | by Tina Eaton

Open Source PIM: Why Your Brand Shouldn't Invest in a DIY Solution

Stuck deciding between open source PIM and SaaS? Here’s why SaaS is the right choice for most ecommerce retailers.

Beetlejuice_Hero

August 6, 2019 | by Tina Eaton

How The Familiarity Principle Can Help You Write Better Descriptions

The familiarity principle is the key to increasing customer loyalty before they even buy your products. Here’s how to write descriptions that convert.

Industrial Product Marketing: Driving More Sales through Consumer and Retail Channels

July 23, 2019 | by Tina Eaton

Industrial Product Marketing: Channels Driving More Sales

Industrial product marketing isn’t all that different from marketing other kinds of products. How to design You still effective marketing campaigns.

Akeneo Alternatives

July 18, 2019 | by Tina Eaton

Akeneo Alternatives: PIM Software For Fast-Growing Brands

Everything you need to know about Akeneo and our top 4 Akeneo alternatives for modern, fast-growing brands.

Furniture Marketing Sales and Revenue

July 16, 2019 | by Tina Eaton

Furniture Marketing Strategy: How to Increase Sales & Revenue

How furniture companies can increase sales by developing a marketing strategy that takes advantage of a product information management system.